It's time for a journey through the CW Friday schedule in 2017-18...
fall
| Year | 8:00 | 8:30 | 9:00 | 9:30 | Avg |
|---|---|---|---|---|---|
| 2016-17 | The Vampire Diaries | Crazy Ex-Girlfriend | 23 | ||
| 30 | 16 | ||||
| 2017-18 | Crazy Ex-Girlfriend | Jane the Virgin | 21 (-8%) | ||
| 20 (-34%) | 23 (+40%) | ||||
| VsAvg | -32% | -19% | -25% | ||
| Rank | 16/17 | 11/17 | 13/17 | ||
With The Vampire Diaries gone, the CW went full-on Surrender Friday with veteran Jane the Virgin joining the night. But Jane wasn't that much weaker than TVD, and combined with a Crazy bounce in the move to 8/7c, the network kept its declines in the single digits.
winter
| Year | 8:00 | 8:30 | 9:00 | 9:30 | Avg |
|---|---|---|---|---|---|
| 2016-17 | The Vampire Diaries | Crazy Ex-Girlfriend | 23 | ||
| 30 | 16 | ||||
| 2017-18 | Crazy Ex-Girlfriend | Jane the Virgin | 21 (-7%) | ||
| 19 (-34%) | 23 (+42%) | ||||
| VsAvg | -32% | -15% | -24% | ||
| Rank | 15/17 | 11/17 | 13/17 | ||
See above!
spring
| Year | 8:00 | 8:30 | 9:00 | 9:30 | Avg |
|---|---|---|---|---|---|
| 2016-17 | The Originals | Reign | 21 | ||
| 25 | 16 | ||||
| 2017-18 | Dynasty | Jane the Virgin | 17 (-19%) | ||
| 14 (-45%) | 20 (+20%) | ||||
| VsAvg | -45% | -20% | -33% | ||
| Rank | 17/17 | 11/17 | 15/17 | ||
But things soured a bit in the spring with the arrival of shaky rookie Dynasty, which was compared against The Originals episodes that held up very well on the night last spring. Jane remained a gainer at 9/8c, compared with yet another low-rated CBS Studios drama.
Rating the Ratings
| Name | Lo | Avg | Hi | y2y | Plus | Label | Plusy2y | Results |
|---|---|---|---|---|---|---|---|---|
| Crazy Ex-Girlfriend | 0.2 | 0.22 | 0.2 | +8% | 20 | solid(CWFri) | +21% | detail |
| Dynasty | 0.1 | 0.19 | 0.3 | 17 | flop | detail | ||
| Jane the Virgin | 0.2 | 0.24 | 0.3 | -28% | 22 | solid(CWFri) | -20% | detail |
| Life Sentence | 0.1 | 0.13 | 0.2 | 12 | flop | detail |
Crazy Ex-Girlfriend: It has very little audience, but that audience stayed put in season three as the magic of the local programming lead-in on CW Friday strikes again. According to True Plus, it was basically even in this move to 8/7c. That may be too generous, considering some of the other weird stuff we've seen in this particular timeslot over the years, but I can only be so hard on a show that was up in raw numbers. Grade: C+.
Dynasty: Already updated.
Jane the Virgin: A 20% decline going from Monday after Supergirl to Friday after CEG and Dynasty actually seems relatively acceptable, and I think it was still clearly a little stronger than all the other CBS shows (including the year-ago episodes of Reign). Once again, this big movement in raw Plus was actually very close to even in True Plus (maybe even up a teeny bit). Grade: B-.
Life Sentence: Already updated.
The names in this last table link to the shows' War of 18-49 pages. Links with an asterisk(*) have been updated with the new info. Updates to younger shows will come later in the summer.
Here's the now updated Schedules Plus for CW Friday.
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