WHAT MATTERS:
- TIME-ZONE ADJUSTED RATINGS: The Super Bowl total viewership ended up at 103.4 million, down 7% from last year (basically matching the year-to-year trend in the fast nats) and the lowest viewership since 2009. This Is Us went for 27 million viewers and a 9.3 demo rating, the best performance for a bowl lead-out since The Voice in 2012. (It was technically behind New Girl's 11.4 demo in 2014, but it narrowly edged the entire hour if you combine New Girl's 11.4 with Brooklyn Nine-Nine's 6.9.)
- On Super Bowl Sunday, a down-to-the-wire big game averaged a 47.4 household rating, down by a modest 2.9% from last year's 48.8. If there's a similar decline in total viewers, it would put the viewership south of 110 million for the first time in five years, and it seems likely there will be a decline in adults 18-49 for the sixth consecutive year. Year-to-year comparisons using the preliminary hourly ratings suggest slightly steeper declines: they were -8% / -7% / -5% in total viewers and -10% / -9% / -9% in adults 18-49 vs. the same numbers last year. More updates to come. More Super Bowl ratings.
- But the early indicators suggest that This Is Us may go down as one of the most impressive recent Bowl lead-outs (likely the most impressive since The Voice in 2012). It started at 10:45 (earlier than the last two years' lead-outs but still a little later than average historically) and averaged an 11.2 adults 18-49 in the top 25 markets, demolishing last year's 24: Legacy which had a 7.1 starting at 11:00 and later adjusted down to 6.1 in finals. More Super Bowl lead-out ratings.
| Show | Timeslot | |||||
| Name | A18-49 | Skew | Last | y2y | TLa | Ty2y |
|---|---|---|---|---|---|---|
| America's Funniest Home Videos (R) | 0.3 | 20% | -70% | 0% | ||
| America's Funniest Home Videos (R) | 0.4 | 25% | -55% | -20% | ||
| Shark Tank (R) | 0.4 | 33% | -63% | 0% | ||
| Shark Tank (R) | 0.5 | 33% | -47% | +25% | ||
ABC: | -59% | 0% | ||||
| 60 Minutes (R) | 0.3 | 13% | -92% | +50% | ||
| NCIS (R) | 0.2 | 10% | -97% | -33% | ||
| NCIS: New Orleans (R) | 0.2 | 10% | -97% | -50% | ||
| NCIS: Los Angeles (R) | 0.4 | 16% | -93% | -20% | ||
CBS: | -95% | -21% | ||||
| Super Bowl | 33.4 | 42% | -10% | +5593% | +12425% | |
| Super Bowl Postgame | 25.1 | 44% | +15% | +6872% | +6175% | |
| This Is Us (10:45) | 9.3 | 44% | +52% | +2483% | +2225% | |
NBC: | +5438% | +9683% | ||||
| Brooklyn Nine-Nine (R) | 0.1 | 29% | -67% | -100% | ||
| Bob's Burgers (R) | 0.3 | 64% | -19% | -99% | ||
| The Simpsons (R) | 0.4 | 54% | -20% | -99% | ||
| Ghosted (R) | 0.2 | 42% | -51% | -99% | ||
| Family Guy (R) | 0.3 | 54% | -43% | -99% | ||
| LA to Vegas (R) | 0.2 | 39% | -55% | -99% | ||
Fox: | -41% | -99% | ||||
All: | +313% | 0% | ||||
| Divorce | 0.05 | 28% | -0.06 | -69% | ||
| Crashing | 0.05 | 37% | -0.07 | -71% | ||
The full table can be sorted by clicking any of the category names at the top. Hover over 'Last', 'y2y' and timeslot numbers for more information on the previous episode(s) being compared. See here for more on the Plus version of the table.
No comments:
Post a Comment