Cablemetrics: Vikings, Westworld, Shooter, Incorporated

These numbers are current through Wednesday, November 30.

WHAT MATTERS:

• Wednesday saw the return of History's resilient Vikings with a 0.71 demo rating. It's technically the second half of season four, but the year-to-year comparisons will be against the first half of season four since it was almost a full year ago (premiering on February 18). By that measure, it's down a relatively decent 13%.

• Sunday brought a major surge to a new series high for the penultimate episode of Westworld (1.02), which probably bodes well for this Sunday's finale, while the lead-out comedies Divorce (0.25) and Insecure (0.26) had their own big bounces. Showtime's Shameless (0.60) also had a season high on Sunday, and TNT's The Librarians (0.52) had an excellent week two hold.

• However, the slippage continued for The Walking Dead (4.90). For some reason, this was the week that the media collectively decided to start bashing the show's ratings, even though it was just a 5% decline from last week. These last few weeks have brought the show's worst year-to-year declines ever, including an all-time worst -25% this week. But it still seems a bit early for the alarmism when it's still sooo far ahead of everything else.

• Tuesday's highlight was Shooter (0.52) on USA, which surged to a new series high in week three. I was a bit hesitant around the premiere because it had such a huge SmackDown lead-in that week, but this 0.52 came with much stronger retention out of a 0.79 from the WWE. It continues to skew ridiculously male; this episode at 63% male was actually a tick more than the WWE at 61%!

• And Syfy's latest scripted effort is the drama Incorporated, which opened at a soft-even-for-Syfy 0.15 on Wednesday. Worth noting it had a special simulcast on USA (which actually did better at 0.20), and had also been available on demand. 

 FULL TABLE:

Name	Net	Ep	A18-49	Last	Seas	Avg	y2y	Proj	ProjPlus	Skew	Male
The Walking Dead	AMC	6	4.90	-5%	7	5.90	-12%	5.93	476	61%	52%
South Park	COME	9	0.82	-24%	10	1.02	+19%	1.05	84	76%	74%
Westworld	HBO	9	1.02	+27%	1	0.78		0.80	64	56%	62%
Vikings	HIST	1	0.71		5	0.71	-13%	0.58	46	37%
American Dad!	TBS	4	0.61	-2%	13	0.56	+4%	0.56	45	69%	56%
The Librarians	TNT	2	0.52	-2%	3	0.52	-2%	0.52	41	38%
Shameless	SHOW	9	0.60	+22%	6	0.51	-21%	0.51	41	48%	51%
Queen Sugar	OWN	13	0.55	+25%	1	0.51		0.51	41	36%	28%
Shooter	USA	3	0.52	+33%	1	0.47		0.47	38	41%	58%
People of Earth	TBS	6	0.33	-13%	1	0.32		0.32	26	52%	54%
Z Nation	SYFY	11	0.29	+45%	3	0.26	-21%	0.26	21	37%	52%
Teen Wolf	MTV	3	0.20	+5%	7	0.21	-48%	0.21	17	58%
Search Party	TBS	10	0.12	-52%	1	0.19		0.19	15	49%
Divorce	HBO	8	0.25	+39%	1	0.18		0.20	16	39%	52%
For Better or Worse	OWN	10	0.22	+10%	4	0.18	-25%	0.18	15	34%
Good Behavior	TNT	3	0.15	-12%	1	0.18		0.15	12	35%	49%
Eyewitness	USA	7	0.17	+6%	1	0.17		0.17	13	34%	38%
Van Helsing	SYFY	11	0.15	+7%	1	0.17		0.17	13	31%	52%
Aftermath	SYFY	10	0.17	0%	1	0.16		0.17	13	35%
The Affair	SHOW	2	0.15	-12%	3	0.16	-3%	0.23	18	34%	40%
Insecure	HBO	8	0.26	+62%	1	0.16		0.16	13	48%
Incorporated	SYFY	1	0.15		1	0.15		0.11	9	36%
Salem	WGNA	3	0.08	-20%	3	0.09	-44%	0.07	6	42%

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