Monday, August 22, 2016

The Breakdown: The CW Friday in 2015-16 (Reign, ANTM, The Vampire Diaries, The Originals)




It's time for a journey through the CW Friday schedule in 2015-16...


fall

Year8:008:309:009:30Avg
2014-15Whose Line Is It Anyway?Whose Line Is It Anyway? (R)America's Next Top Model Fall23
292122
25
2015-16ReignAmerica's Next Top Model Fall21 (-9%)
21 (-16%)21 (-6%)
VsAvg-30%-29%-30%
Rank14/1512/1513/15

Low-rated Reign made the move to Friday at 8/7c, but it was yet another example of a CW series holding up well in such a move. 21 Plus is still not good, even for a CW Friday series, but it's basically the same kind of Plus it was getting in the second half of last season on Thursday. Top Model had aired the first half of its season in its old Wednesday home, then played out the string with mostly 0.3's to close out its CW run on Friday.

winter

Year8:008:309:009:30Avg
2014-15Hart of DixieWhose Line Is It Anyway? (R)Masters of Illusion21
251916
18
2015-16The Vampire DiariesThe Originals29 (+35%)
30 (+21%)27 (+55%)
VsAvg+2%-3%-1%
Rank8/159/159/15

Another couple veteran CW dramas moved to the night at midseason, and they too held up well. They were down just a touch from their Thursday ratings while Legends of Tomorrow and The 100 made huge strides on Thursday, leading to a win all around.

spring

Year8:008:309:009:30Avg
2014-15Cedric's Barber BattleWhose Line Is It Anyway?The Messengers15
142113
18
2015-16The Vampire DiariesThe Originals24 (+56%)
25 (+45%)23 (+72%)
VsAvg-2%-12%-7%
Rank6/1510/158/15

TVD and The Originals looked even better when compared against even lower-priority programming from the end of the 2014-15 season.

The Shows

NameLoAvgHiy2yPlusLabelPlusy2yResults
Reign0.20.290.4-23%20solid(CWFri)-11%detail
The Vampire Diaries*0.30.460.6-36%32hit(CWFri)-26%detail
America's Next Top Model Fall*0.20.370.6-2%25marginal(CW)+14%detail
The Originals0.30.390.5-33%27hit(CWFri)-23%detail

Reign: Combining Friday in the fall with Monday in the late spring/summer, it definitely seems to have gotten tougher situations than last year. But I hesitate to actually give it a good grade because I think it still probably dropped a lot relative to local programming. It didn't get offensively bad ratings but was just kind of there. Grade: C.

The Vampire Diaries: Already updated.

America's Next Top Model Fall: Already updated. It's headed for VH1 to continue its original run.

The Originals: Already updated.

The names in this last table link to the shows' War of 18-49 pages. Links with an asterisk(*) have been updated with the new info. Updates to younger shows will come later in the summer.

Check back tomorrow for this day's new Schedules Plus! Till then, you can refer to the old version.

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