Monday, June 13, 2016

The Breakdown: The CW Monday in 2015-16 (Crazy Ex-Girlfriend, Jane the Virgin)




It's time for a journey through the CW Monday schedule in 2015-16...


fall

Year8:008:309:009:30Avg
2014-15The OriginalsJane the Virgin33
3828
2015-16Crazy Ex-GirlfriendJane the Virgin23 (-29%)
20 (-48%)27 (-4%)
VsAvg-54%-29%-42%
Rank15/1513/1513/15

Crazy Ex-Girlfriend was pretty much DOA with a 0.3 series premiere in mid-October, and an epic year-to-year decliner compared with last year's The Originals. But it at least held onto the premiere's 0.3 for the most part. Jane the Virgin had finished season one relatively well and managed to stay close to even in Plus in the fall, despite the enormous decline in lead-in.

winter

Year8:008:309:009:30Avg
2014-15The OriginalsJane the Virgin35
3733
2015-16Crazy Ex-GirlfriendJane the Virgin23 (-33%)
23 (-38%)24 (-28%)
VsAvg-41%-27%-34%
Rank13/1512/1512/15

The winter was easily the worst time of year for Jane, as it had a slump at pretty much the same time that season one started to pick up some heat.

spring

Year8:008:309:009:30Avg
2014-15The OriginalsJane the Virgin28
2927
2015-16ReignJane the Virgin22 (-21%)
19 (-34%)25 (-7%)
VsAvg-48%-26%-38%
Rank13/1512/1513/15

Jane quietly held up pretty decently in the spring, with a run of 0.4's just after DST. Reign took over the 8:00 hour for the last five Mondays of the regular season and pretty much continued the Crazy Ex ratings tradition.

The Shows

NameLoAvgHiy2yPlusLabelPlusy2yResults
Crazy Ex-Girlfriend0.20.290.420flopdetail
Jane the Virgin0.30.370.5-24%25marginal(CW)-12%detail

Crazy Ex-Girlfriend: One of the very few true ratings reach renewals of the season. But maybe it can benefit from the CW Friday mojo?

Jane the Virgin: Any hope for a sophomore bounce due to off-season streaming definitely didn't come to pass. But it really didn't hold up that badly considering its lead-ins were sooo much weaker. Grade: C+.

The names in this last table link to the shows' War of 18-49 pages. Links with an asterisk(*) have been updated with the new info. Updates to younger shows will come later in the summer.

Check back tomorrow for this day's new Schedules Plus! Till then, you can refer to the old version.

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