WHAT MATTERS:
- The Walking Dead universe showed at least a little mortality as Fear the Walking Dead opened season two with a 3.08 in the 9/8c hour. It's still a massive number (would qualify as a megahit by A18-49+ standards), but down 38% from its series premiere late last summer, and 0.23 points behind its previous series low.
- Another interesting note about FTWD is the fact that the Fear edition of after-show Talking Dead had relatively bad retention: its 1.05 rating was just 35% of the Fear rating. Compare this to the most recent spring episodes of the Walking Dead mothership: Talking Dead averaged 40% retention, did much better than that (46%/44%) for the premiere and finale respectively, and never did worse than 37%. I'm probably reading too much into this, but it seems like a potential red flag for the engagement level in the show. We'll see if it improves going forward.
- TBS opened new comedy The Detour with a 0.52 at 9:00, dropping to 0.46 at 9:30. Though far from amazing, it has to be considered one of the more promising recent ratings for a TBS original, crushing what Angie Tribeca had been doing leading out of American Dad! and also beating where Clipped premiered last summer (0.42).
- A growth story worth watching on cable is Starz' Outlander, which opened season two with a new series high 0.39 and was 44% above the Season 1B premiere last year. At least so far, it's not exactly a success story on the level of fellow Starz series Power, which surged into the 0.5-0.6 range last summer, but it's another promising one to be sure.
- Showtime began its transition to the late spring, mixing the finale of Billions (0.32) with its comedy block of veteran House of Lies (0.17) and weak newbie Dice (0.11).
- Syfy also had a transitional Monday, wrapping up The Magicians (0.27) on the same night that it premiered newbie Hunters (0.16). Even on Syfy, a network that has been struggling to get any real scripted traction, 0.16 is a pretty bad premiere number: less than half of where The Expanse (0.33) and The Magicians (0.39/0.41) started, and even below most of the Friday filler like Dark Matter (0.31), Killjoys (0.26) and recently introduced Wynonna Earp (0.20).
- It was mostly an upswing week for the broadcasters, and there were some nice upticks on cable as well: WGN's Outsiders (0.32) and Underground (0.34) each hit their best ratings since the series premieres. And The Americans was up to a season high 0.32 on FX... as I said a couple weeks ago, this show usually falls hugely post-premiere, so that kind of number helps cut into its year-to-year deficit big-time.
Name | Net | Ep |
A18-49
|
Last
| Seas | Avg | y2y | Proj | ProjPlus | Skew | Male |
---|---|---|---|---|---|---|---|---|---|---|---|
Fear the Walking Dead | AMC | 1 | 3.08 | 2 | 3.08 | -38% | 2.43 | 164 | 59% | ||
American Crime Story | FX | 10 | 1.34 |
+21%
| 1 | 1.33 | 1.33 | 90 | 51% | 50% | |
Talking Dead: Fear | AMC | 1 | 1.05 | 1 | 1.05 | 0.78 | 53 | 57% | |||
Better Call Saul | AMC | 9 | 0.82 |
+1%
| 2 | 0.90 | -44% | 0.87 | 59 | 53% | 67% |
Vikings | HIST | 8 | 0.66 |
-4%
| 4 | 0.67 | -16% | 0.68 | 46 | 39% | 58% |
Bates Motel | A&E | 5 | 0.58 |
+2%
| 4 | 0.60 | -25% | 0.55 | 37 | 51% | 39% |
American Dad! | FOX | 11 | 0.59 |
+5%
| 11 | 0.56 | -7% | 0.55 | 37 | 68% | |
The Detour | TBS | 2 | 0.49 |
-6%
| 1 | 0.49 | 0.43 | 29 | 56% | ||
Archer | FX | 2 | 0.41 |
-24%
| 7 | 0.47 | -25% | 0.41 | 28 | 66% | 67% |
Shadowhunters | FREE | 13 | 0.30 |
-6%
| 1 | 0.41 | 0.41 | 28 | 54% | 30% | |
Outlander | STRZ | 1 | 0.39 | 3 | 0.39 | +44% | 0.38 | 26 | 34% | ||
Broad City | COME | 8 | 0.34 |
-6%
| 1 | 0.37 | 0.36 | 25 | 75% | ||
Awkward | MTV | 16 | 0.28 |
+12%
| 3 | 0.35 | -31% | 0.35 | 24 | 66% | 27% |
Billions | SHOW | 12 | 0.32 |
-3%
| 1 | 0.33 | 0.33 | 22 | 40% | 60% | |
Underground | WGNA | 5 | 0.34 |
+17%
| 1 | 0.31 | 0.31 | 21 | 37% | 40% | |
The Magicians | SYFY | 13 | 0.27 |
-4%
| 1 | 0.30 | 0.30 | 20 | 49% | ||
Outsiders | WGNA | 11 | 0.32 |
+19%
| 1 | 0.28 | 0.29 | 20 | 45% | 56% | |
The Americans | FX | 4 | 0.32 |
+33%
| 4 | 0.28 | -25% | 0.23 | 16 | 37% | 58% |
Young and Hungry | FREE | 10 | 0.27 |
+17%
| 2 | 0.26 | -30% | 0.24 | 16 | 61% | |
Girls | HBO | 8 | 0.27 |
-4%
| 5 | 0.25 | -15% | 0.25 | 17 | 59% | 45% |
Baby Daddy | FREE | 10 | 0.28 |
+27%
| 2 | 0.25 | -36% | 0.24 | 16 | 59% | |
Vinyl | HBO | 9 | 0.24 |
+20%
| 1 | 0.22 | 0.23 | 15 | 45% | 61% | |
Faking It | MTV | 14 | 0.19 |
0%
| 2 | 0.22 | -40% | 0.22 | 15 | 60% | 24% |
Motive | USA | 2 | 0.22 |
+10%
| 3 | 0.21 | 0.19 | 13 | 37% | ||
Damien | A&E | 6 | 0.18 |
+50%
| 1 | 0.20 | 0.19 | 13 | 48% | 36% | |
Wynonna Earp | SYFY | 2 | 0.15 |
-25%
| 1 | 0.17 | 0.13 | 9 | 31% | ||
House of Lies | SHOW | 1 | 0.17 | 5 | 0.17 | -48% | 0.13 | 9 | 54% | ||
Hunters | SYFY | 1 | 0.16 | 1 | 0.16 | 0.12 | 8 | 38% | |||
Stitchers | FREE | 3 | 0.11 |
-39%
| 2 | 0.15 | -63% | 0.12 | 8 | 47% | |
Dice | SHO | 1 | 0.11 | 1 | 0.11 | 0.09 | 6 | 55% |
The Cablemetrics table can be sorted by clicking any of the categories at the top (and a second click will sort in the other direction.) After having sorted by a category, you can hold SHIFT and click another category to sort by the second category within the first.
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