WHAT MATTERS:
- After a successful 2014 airing in late August, the Primetime Emmy Awards returned to the last day of the summer season. Even with an NFL lead-in, the show averaged just 10.4 million viewers and a 3.2 demo rating from 8:00 to 11:00. Stay tuned for time zone-adjusted numbers which will account for west coast viewing, but it's probably going to be down a lot from last year's 15.59 million and 4.2 finals.
- Most viewers instead opted for Sunday Night Football (9.3 at 8:30, 8.6 at 9:00, 7.9 at 10:00), which will be down from last week's 10.1 but probably remain on the year-to-year upside. CBS had a soft final Sunday edition of Big Brother (1.8) opposite all that competition, while ABC finished its summer season with little interest in a trio of Once Upon a Time repeats (0.4/0.4/0.4).
- In the Saturday prelims, ABC (0.8) and Fox (0.7) didn't get much out of college football games, which likely paled in comparison to Alabama's upset loss on ESPN.
Above based on preliminary adults 18-49 ratings unless otherwise noted. Full table forthcoming!
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