WHAT MATTERS:
- The NFL roared back with another dominant start to the season on Thursday. It averaged a 9.5ish preliminary from 8:30 to 11:00, up about a half point from the prelims over the same period last year. Since last year's opener later adjusted up to 10.2, another double-digit result is likely in the finals here.
- It was a mixed night for everything going against the big game. CBS' Big Brother (1.9) was even or down a tick, while Under the Dome wrapped the series at its usual 0.8, but at 8/7c The Big Bang Theory (1.6) actually had one of its biggest repeats of the summer. (It may have gotten some pre-tune benefit since it wasn't technically facing the game itself.) Fox's Boom! (0.5) went out on the low end, dominated by a solid Shark Tank repeat (0.9) on ABC.
Above based on preliminary adults 18-49 ratings unless otherwise noted. Full table forthcoming!
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