Timeslot | Lo | Avg | Hi | y2y | A18-49+ | Results |
Tuesday 10:00 | 0.3 | 0.35 | 0.4 | -33% | 21 | detail |
Rating the Ratings: In a shortened seventh season, USA's oldest remaining drama shed almost exactly a third of its demo audience for the second straight season, and for the third time in four seasons. It really had only two somewhat significant departures from the 0.35 average: the 0.41 premiere on June 2 and a random 0.28 on June 30. This trend is more disheartening for this season since it got a better lead-in from the reality series Chrisley Knows Best. I gave it a D- for this kind of decline last year, before I'd taken a bigger-picture look at the cable landscape. But even with a little better context now, -33% is still a decidedly above average drop, especially considering its solid lead-in. Grade: D+.
Here's the now updated War of 18-49 post for Royal Pains.
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