Timeslot | Lo | Avg | Hi | y2y | A18-49+ | Label | y2y | Results |
Friday 9:00 | 1.1 | 1.24 | 1.5 | -13% | 74 | solid(Fri) | -2% | detail |
Rating the Ratings: After a very healthy transition to Friday in season four, Hawaii Five-0 lost a little ground relative to the league average in season five. Part of this was its decreased lead-in, as The Amazing Race was a weaker player than previous occupant Undercover Boss, especially in the fall, and the show spiked back into the mid-1's when the Boss returned in January. But the overall lead-in decline year-to-year was pretty similar to what Five-0 itself did. (Remember that Five-0 aired after low-rated Unforgettable episodes in spring 2014.) In the end, it was part of a very crowded club of similar-strength dramas, but it survived to another year at 9/8c. Grade: B-.
Here's the now updated War of 18-49 post for Hawaii Five-0.
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