Significant Mother
Mondays, 9:30/8:30c, CW
Summer 2015 Original Ratings
Info | Ratings | Metrics | ||||||||
# | Day | Date | Time | Length | Viewers | A18-49 | Share | Lead | True | Sitch |
1 | Mo | 8/3/2015 | 9:30 | 0:30 | 0.84 | 0.3 | 1 | 0.4 | 0.43 | -31% |
2 | Mo | 8/10/2015 | 9:30 | 0:30 | 0.73 | 0.2 | 1 | 0.5 | 0.27 | -27% |
3 | Mo | 8/17/2015 | 9:30 | 0:30 | 0.62 | 0.2 | 1 | 0.5 | 0.3 | -36% |
4 | Mo | 8/24/2015 | 9:30 | 0:30 | 0.68 | 0.2 | 1 | 0.4 | 0.3 | -34% |
5 | Mo | 8/31/2015 | 9:30 | 0:30 | 0.87 | 0.3 | 1 | 0.7 | 0.4 | -19% |
6 | Mo | 9/7/2015 | 9:30 | 0:30 | 0.65 | 0.2 | 1 | |||
AVERAGES TO DATE: | Viewers | A18-49 | Skew | y2y | True | Sitch | ||||
0.73 | 0.23 | 41% | 0.34 | -29% | ||||||
A18-49+ | ||||||||||
14 |
Timeslot Stats:
Info | Overall | Viewing/Competition | Lead-in | Seasonal | |||||||||||
# | Date | A18-49 | True | Sitch | PUT | Comp | Defl | C+D | Sitch | LI | eLI | Sitch | Mult | Sitch | |
1 | 8/3/2015 | 0.3 | 0.43 | -0.13 | -31% | 28.4 | 4.9 | 3.2 | 8.1 | -0.07 | 0.4 | 0.3 | -0.03 | 1.073 | -0.03 |
2 | 8/10/2015 | 0.2 | 0.27 | -0.07 | -27% | 28.3 | 5.3 | 3.0 | 8.3 | -0.08 | 0.5 | 0.6 | +0.02 | 1.047 | -0.01 |
3 | 8/17/2015 | 0.2 | 0.3 | -0.11 | -36% | 26.6 | 4.7 | 4.4 | 9.0 | -0.10 | 0.5 | 0.5 | +0.01 | 1.064 | -0.02 |
4 | 8/24/2015 | 0.2 | 0.3 | -0.10 | -34% | 27.8 | 4.3 | 3.9 | 8.2 | -0.07 | 0.4 | 0.4 | -0.01 | 1.057 | -0.02 |
5 | 8/31/2015 | 0.3 | 0.4 | -0.07 | -19% | 28.4 | 4.9 | 3.2 | 8.1 | -0.07 | 0.7 | 0.6 | +0.03 | 1.078 | -0.03 |
AVERAGES: | 0.24 | 0.34 | -0.10 | -29% | |||||||||||
STDDEV: | 0.05 | 0.06 | |||||||||||||
STDDEV%: | 23% | 19% |
Summer 2015 Encore Ratings
Coming soon...
KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
A18-49+ - The season-to-date adults 18-49 average compared with the season-to-date average for all original non-scripted series on the big four networks.
More on these numbers here.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
A18-49+ - The season-to-date adults 18-49 average compared with the season-to-date average for all original non-scripted series on the big four networks.
More on these numbers here.
More SpotVault in the Index.
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