SpotVault - iZombie (CW) - 2014-15 Ratings

iZombie

Tuesdays, 9/8c, CW

2014-15 Original Ratings

Info					Ratings			Breakdowns			Ty2y
#	Day	Date	Time	Length	Viewers	A18-49	Shr	Lead	1st	2nd
1	Tu	3/17/2015	9:00	1:00	2.29	0.8	3	1.3	0.9	0.8	-6%
2	Tu	3/24/2015	9:00	1:00	1.99	0.7	2	1.2	0.7	0.7	-30%
3	Tu	3/31/2015	9:00	1:00	1.81	0.7	2	1.3	0.7	0.7	+133%
4	Tu	4/7/2015	9:00	1:00	1.77	0.7	2	0.5	0.7	0.7	+250%
5	Tu	4/14/2015	9:00	1:00	1.85	0.8	2	1.5	0.8	0.7	+14%
6	Tu	4/21/2015	9:00	1:00	1.80	0.6	2	1.3	0.7	0.6	-33%
7	Tu	4/28/2015	9:00	1:00	1.69	0.7	2	1.5	0.7	0.7	-26%
8	Tu	5/5/2015	9:00	1:00	1.62	0.6	2	1.4	0.6	0.6	-25%
9	Tu	5/12/2015	9:00	1:00	1.70	0.6	2	1.5	0.7	0.6	-25%
10	Tu	5/19/2015	9:00	1:00	1.50	0.6	2	1.4	0.6	0.5	-45%
11	Tu	5/26/2015	9:00	1:00	1.56	0.6	3	0.4	0.6	0.6	+100%
12	Tu	6/2/2015	9:00	1:00	1.80	0.6	2	0.4	0.6	0.6	+100%
13	Tu	6/9/2015	9:00	1:00	1.45	0.5	2	0.3	0.5	0.6	+100%
AVERAGES:					Viewers	A18-49		Lead	Brkdwn		Ty2y
					1.76	0.65		1.1	-5%		+1%

Timeslot Stats:

Info			Overall			Viewing/Competition					Lead-in			Seasonal
#	Date	A18-49	True	Sitch		PUT	Comp	Defl	C+D	Sitch	LI	eLI	Sitch	Mult	Sitch
1	3/17/2015	0.8	0.69	+0.11	+16%	29.5	5.4	2.0	7.4	-0.05	1.3	1.5	+0.17	1.020	-0.01
2	3/24/2015	0.7	0.60	+0.10	+16%	30.5	5.7	1.4	7.1	-0.04	1.2	1.4	+0.15	1.023	-0.01
3	3/31/2015	0.7	0.60	+0.10	+16%	30.6	4.9	1.9	6.7	-0.02	1.3	1.3	+0.14	1.031	-0.02
4	4/7/2015	0.7	0.78	-0.08	-10%	31.4	7.0	0.1	7.2	-0.04	0.5	0.4	-0.01	1.036	-0.03
5	4/14/2015	0.8	0.73	+0.07	+10%	29.7	5.4	1.9	7.3	-0.04	1.5	1.4	+0.15	1.048	-0.03
6	4/21/2015	0.6	0.46	+0.14	+32%	31.8	4.7	1.5	6.1	-0.00	1.3	1.5	+0.16	1.030	-0.01
7	4/28/2015	0.7	0.59	+0.11	+18%	30.1	5.4	1.8	7.2	-0.04	1.5	1.6	+0.18	1.050	-0.03
8	5/5/2015	0.6	0.49	+0.11	+21%	29.5	5.4	2.1	7.5	-0.05	1.4	1.6	+0.18	1.042	-0.02
9	5/12/2015	0.6	0.52	+0.08	+16%	30.5	5.8	1.4	7.2	-0.04	1.5	1.4	+0.14	1.041	-0.02
10	5/19/2015	0.6	0.53	+0.07	+13%	29.1	7.4	1.2	8.5	-0.08	1.4	1.6	+0.18	1.056	-0.03
11	5/26/2015	0.6	0.73	-0.13	-18%	29.4	5.9	1.9	7.8	-0.06	0.4	0.3	-0.03	1.055	-0.04
12	6/2/2015	0.6	0.74	-0.14	-19%	27.5	5.4	3.2	8.6	-0.09	0.4	0.3	-0.03	1.043	-0.03
13	6/9/2015	0.5	0.68	-0.18	-26%	28.4	8.8	0.8	9.6	-0.12	0.3	0.3	-0.03	1.048	-0.03
AVERAGES:		0.65	0.63	+0.03	+4%
STDDEV:		0.09	0.11
STDDEV%:		13%	17%

2014-15 Encore Ratings

Info					Ratings			Breakdowns			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	Lead	1st	2nd	True	Sitch
1	Fr	3/20/2015	9:00	1:00	0.96	0.3	1	0.4	0.3	0.3	0.41	-27%
2	Fr	3/27/2015	9:00	1:00	0.68	0.2	1	0.4	0.2	0.2	0.32	-38%

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
A18-49+ - The season-to-date adults 18-49 average compared with the season-to-date average for all original non-scripted series on the big four networks.

More on these numbers here.

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