Wednesday, March 4, 2015

SpotVault - Battle Creek (CBS) - 2014-15 Ratings





Battle Creek
Sundays, 10/9c, CBS







2014-15 Original Ratings

Info Ratings Breakdowns Metrics
# Day Date Time Length Viewers A18-49 Share Lead 1st 2nd True Sitch
1Su3/1/201510:001:007.921.031.1 1.0 1.01.28 -22%
2Su3/8/201510:001:006.930.821.0 0.8 0.81.03 -22%
3Su3/15/201510:001:006.790.930.9 0.8 0.91.19 -24%
4Su3/22/201510:351:006.050.831.0 0.8 0.01.19 -33%
5Su3/29/201510:171:006.020.831.0 0.7 0.81.16 -31%
6Su4/5/201510:001:005.580.721.0 0.7 0.71.05 -33%
7Su4/12/201510:161:006.480.721.0 0.7 0.71.01 -30%
8Su4/26/201510:001:006.140.720.9 0.7 0.70.91 -23%
9Su5/3/201510:001:006.180.720.9 0.7 0.71.09 -36%
10Su5/10/201510:001:006.310.831.2 0.9 0.81.19 -33%
11Su5/17/20159:001:005.100.620.9 0.6 0.60.94 -36%
12Su5/17/201510:001:005.300.620.6 0.6 0.61.11 -46%
13Su5/24/201510:001:004.710.620.4 0.6 0.61.15 -48%
AVERAGES TO DATE: Viewers A18-49 Skew y2y True Sitch
6.12 0.75 15% 1.10 +0%
A18-49+
44

Timeslot Stats:

Info Overall Viewing/Competition Lead-in Seasonal
# Date A18-49 True Sitch PUT Comp Defl C+D Sitch LI eLI Sitch Mult Sitch
1 3/1/2015 1.0 1.28 -0.28 -22% 29.8 7.8 0.3 8.1 -0.21 1.1 1.3 -0.07 1.003 -0.00
2 3/8/2015 0.8 1.03 -0.23 -22% 31.0 7.3 0.1 7.4 -0.14 1.0 1.2 -0.09 1.004 -0.00
3 3/15/2015 0.9 1.19 -0.29 -24% 30.3 7.3 0.3 7.7 -0.17 0.9 1.0 -0.12 1.005 -0.01
4 3/22/2015 0.8 1.19 -0.39 -33% 28.2 7.5 1.4 8.9 -0.29 1.0 1.1 -0.09 1.006 -0.01
5 3/29/2015 0.8 1.16 -0.36 -31% 29.1 7.9 0.7 8.6 -0.26 1.0 1.1 -0.10 1.007 -0.01
6 4/5/2015 0.7 1.05 -0.35 -33% 29.3 8.0 0.6 8.6 -0.26 1.0 1.2 -0.09 1.007 -0.01
7 4/12/2015 0.7 1.01 -0.31 -30% 29.6 7.0 1.0 8.0 -0.20 1.0 1.1 -0.10 1.007 -0.01
8 4/26/2015 0.7 0.91 -0.21 -23% 31.8 7.1 -0.1 7.0 -0.10 0.9 1.1 -0.10 1.008 -0.01
9 5/3/2015 0.7 1.09 -0.39 -36% 28.2 6.8 1.9 8.7 -0.27 0.9 1.1 -0.11 1.009 -0.01
10 5/10/2015 0.8 1.19 -0.39 -33% 27.0 7.0 2.4 9.4 -0.34 1.2 1.4 -0.04 1.011 -0.01
11 5/17/2015 0.6 0.94 -0.34 -36% 31.3 9.1 -1.1 8.1 -0.21 0.9 1.0 -0.12 1.011 -0.01
12 5/17/2015 0.6 1.11 -0.51 -46% 29.3 9.7 -0.4 9.3 -0.33 0.6 0.7 -0.17 1.010 -0.01
13 5/24/2015 0.6 1.15 -0.55 -48% 26.9 6.4 2.9 9.3 -0.33 0.4 0.4 -0.21 1.012 -0.01

AVERAGES: 0.75 1.10 -0.35 -32%
STDDEV: 0.12 0.11
STDDEV%: 16% 10%

2014-15 Encore Ratings

Info Ratings Breakdowns Metrics
# Day Date Time Length Viewers A18-49 Share Lead 1st 2nd True Sitch
1Sa3/7/20158:001:003.390.31n/a 0.3 0.30.81 -63%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
A18-49+ - The season-to-date adults 18-49 average compared with the season-to-date average for all original non-scripted series on the big four networks.

More on these numbers here.

More SpotVault in the Index.

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