Friday, March 6, 2015

Spotted Ratings, Thursday 3/5/15


WHAT MATTERS:
  • FINALS UPDATE: The Big Bang Theory (4.8), American Idol (2.2) and The Blacklist (1.8) adjusted up. So Idol's Thursday ep beat the Wednesday ep that was paired with Empire but against The Voice.
  • How to Get Away with Murder is already missed. ABC premiered newbie American Crime at a lukewarm 2.0 demo rating, two thirds of its lead-in from Scandal (3.0). The show clearly brought a different skew than the TGIT norm to the table, with noticeably better retention among older viewers (88% in total viewers, 8.4 million vs. 9.6 million) and noticeably worse among younger viewers (61% in A18-34, 1.4 vs. 2.3). 
  • Though Scandal's 3.0 was its lowest rating in 2015, Grey's Anatomy (2.4) snuck in one last rise on the Thursday before DST.
  • CBS was this Thursday's big winner, at least in the first two hours. Though it had some help from a bigger The Big Bang Theory (4.7), The Odd Couple (3.0) looks like the real deal at 8:30, and Mom (2.2) inched up in its second try at 9:30. But Elementary (1.3) was weak at 10/9c, perhaps suggesting the older-skewing American Crime cut into its audience a bit.
  • NBC saw The Blacklist regress back to 1.7 after last week's growth, and it was surrounded by 0.8's from The Slap and Allegiance. Fox was close to even with American Idol (2.1) and Backstrom (1.0).

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Grey's Anatomy 2.4 38% +9%+0.2n/a 6/14 -8% +9% +167% 2.6
Scandal 3.0 40% -9%-0.3-0.1 10/14 +7% +11% +15% 2.8
American Crime 2.0 30% n/an/an/a 1/1 n/a -32% -27% 2.0
ABC:-6%+18%
The Big Bang Theory 4.8 34% +7%+0.3n/a 3/17 -9% +7% -9% 4.7
The Odd Couple 3.0 31% +7%+0.2+0.3 2/3 n/a +7% +3% 2.4
The Big Bang Theory (R) 2.4 29% +9% -8% 2.0
Mom 2.2 29% +5%+0.1+0.2 12/16 +10% +5% +38% 2.0
Elementary 1.3 22% -13%-0.2-1.0 7/16 -28% +30% -28% 1.5
CBS:+10%-6%
The Slap 0.8 26% +14%+0.1n/a 2/4 n/a +14% -30% 1.1
The Blacklist 1.8 28% -5%-0.1+0.1 11/13 -33% -3% +57% 2.0
Allegiance 0.8 31% +0%+0.0-0.1 3/5 n/a +7% -33% 1.1
NBC:+3%-3%
American Idol Thu 2.2 30% +0%+0.0n/a 6/9 +0% +0% +2% 2.4
Backstrom 1.0 33% +11%+0.1+0.0 4/7 n/a +5% +25% 1.0
Fox:+2%+8%
The Vampire Diaries (R) 0.2 38% -20% -80% 0.3
Supernatural (R) 0.2 42% +0% -71% 0.3
CW:-11%-76%
Big5:+2%-4%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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