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Wednesday, March 4, 2015

Spotted Ratings, Sunday 3/1/15


WHAT MATTERS:
  • FINALS UPDATE: The Last Man On Earth (2.4) and Dateline (0.9) adjusted up.
  • For the second straight year, the Sunday after the Oscars brought a significant positive surprise, but this time it wasn't on the network with the Oscar promotion. Fox's The Last Man On Earth premiered at a very strong 2.3 rating, which it fully held in the 9:30 half-hour. This was more than double Mulaney's premiere rating from the fall. Though clearly this simple concept pulled in significant interest on its own, it also had more help than expected from the rest of the night; The Simpsons (1.8) and Brooklyn Nine-Nine (1.8) both had massive spikes from their event season ratings. And the return to 7:30 for Bob's Burgers (1.4) actually did better than most of its 9:30 ratings.
  • Meanwhile, the Oscar network ABC had a pretty healthy return from Once Upon a Time (2.2), which was above the last three episodes from the fall and just two tenths below the strong spring 2014 premiere. But this year's post-Once Upon a Time launch was certainly no Resurrection, as the two-hour premiere of Secrets and Lies (1.5) had a modest start at best. Of course, comparing to the 3.8 breakthrough from Resurrection isn't that fair, and a 1.5 in 2015 is clearly somewhat better than the disastrous 1.5 premiere from Red Widow a couple years ago. And it was obviously a big improvement on recent Resurrection and Revenge numbers. But it's going to have to hold up very well to have a future.
  • The big loser was CBS, which bombed pretty much across the board with new season lows for Madam Secretary (1.3) and The Good Wife (1.1) and a DOA series premiere for Battle Creek (1.0).

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Once Upon a Time (R) 1.3 37% -62% -66% 1.5
Once Upon a Time 2.2 42% +29%+0.5+0.8 9/12 n/a -75% -78% 2.2
Secrets and Lies 1.5 31% n/an/an/a 1/1 n/a -87% -89% 1.5
ABC:-81%-84%
60 Minutes 1.6 15% +100%+0.8n/a 11/22 n/a +100% +14% 1.7
Madam Secretary 1.3 14% -24%-0.4-2.3 14/14 n/a +63% -13% 1.2
The Good Wife 1.1 15% -21%-0.3-0.4 13/13 n/a +100% +100% 1.0
Battle Creek 1.0 16% n/an/an/a 1/1 n/a +82% +150% 1.3
CBS:+85%+30%
The Voice (R) 1.2 29% +92% +37% 1.4
Dateline Sun 0.9 30% -25%-0.3n/a 3/3 n/a +50% -10% 1.0
NBC:+71%-2%
The Simpsons (R) 1.0 50% +25% +43% 1.3
Bob's Burgers 1.4 59% +56%+0.5-0.2 7/13 n/a +40% +100% 1.4
The Simpsons 1.8 58% +64%+0.7+0.8 11/15 n/a +50% +64% 1.8
Brooklyn Nine-Nine 1.8 63% +100%+0.9+0.7 8/17 +38% +125% +64% 1.7
The Last Man on Earth 2.4 53% n/an/an/a 1/1 n/a +167% +100% 2.2
Fox:+93%+80%
Big4:-47%-56%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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