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Tuesday, February 24, 2015

Spotted Ratings, Monday 2/23/15


WHAT MATTERS:
  • FINALS UPDATE: The Voice (4.1) adjusted up to tie the fall premiere. Gotham (2.3) also added a tenth, making it a half point of growth in two weeks. And Castle dropped to its third consecutive 1.6.
  • NBC returned to ratings relevancy with the latest two-hour premiere of The Voice (4.0). This was down 15% from an Olympics-promoted premiere a year ago, and very close to the fall 2014 premiere's 4.1 which faced huge competition.
  • But if that was fairly as-expected, the good news ended promptly at 10/9c. Former summer drama The Night Shift (1.5) just barely retained a third of its Voice 9:30 lead-in (4.4) and couldn't even get to its high point from the summer. It's gotta be hugely disheartening for NBC to see a Voice premiere lead-out drop all the way to third place, behind both Castle (1.7) and NCIS: Los Angeles (1.6). This was basically where State of Affairs settled in its last post-Voice weeks; how much worse can it possibly get?!
  • Despite the added NBC presence, ABC's The Bachelor (2.6) and Castle (1.7) were completely unfazed and Fox's Gotham (2.2) comeback rolled on, picking up another tenth (and now four in the last two weeks). The season and perhaps series finale of Sleepy Hollow (1.4) was even.
  • The only network that got nicked at all was CBS, as 2 Broke Girls (2.1), Mike and Molly (2.0) and Scorpion (2.1) all went back to about what they were doing when they last faced The Voice in December.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Bachelor 2.6 37% +0%+0.0n/a 2/9 +4% +0% +5% 2.6
Castle 1.6 27% +0%+0.0+0.0 6/16 -6% +0% -9% 1.6
ABC:+0%+1%
2 Broke Girls 2.1 31% -5%-0.1n/a 8/13 -16% -5% -42% 2.1
Mike and Molly 2.0 29% -9%-0.2-0.1 7/11 -5% -9% -20% 1.9
Scorpion 2.1 25% -9%-0.2-0.2 12/17 n/a +50% +5% 2.0
NCIS: Los Angeles 1.6 21% -6%-0.1-0.2 8/16 -30% +14% +33% 1.6
CBS:+15%-8%
The Voice Mon 4.1 37% n/an/an/a 1/1 -13% +141% -12% 3.8
The Night Shift 1.5 35% n/an/an/a 1/1 -6% +50% -52% 1.2
NBC:+120%-22%
Gotham 2.3 45% +10%+0.2n/a 7/17 n/a +10% +44% 2.3
Sleepy Hollow 1.4 41% +0%+0.0+0.2 13/18 n/a +0% -10% 1.3
Fox:+6%+17%
World Dog Awards (R) 0.3 30% -50% +20% 0.4
CW:-50%+20%
Big5:+23%-7%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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