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Friday, January 30, 2015

War of 18-49 Update, The Amazing Race (Fall 2014)


Let's take a look at the fall 2014 season (the twenty-fifth overall) of The Amazing Race on CBS.

Timeslot Lo Avg Hi y2y A18-49+ Label y2y Results
Friday 8:001.0 1.171.4 -42%69*solid(Fri) -35%* detail

*- For this winter's War of 18-49 updates, the A18-49+ is based on a projected league average, calculated by applying the league average's current year-to-year trend (thru 1/18/15) to the final 2013-14 average. This should help make these numbers compare more fairly with fall seasons past.

Rating the Ratings: The Amazing Race had struggled in the year before its move to Friday, and unfortunately the new night didn't do anything to reinvigorate the show. Instead, it was down 42% and a considerable downgrade on last year's Undercover Boss ratings. Based on how CBS has fared with Undercover Boss reinstalled this January, the Race seems to have played a significant role in derailing the whole night for CBS. I think it looks a little worse than it really is because of how well Hawaii Five-0 made the transition to Friday last season, but it's still a disappointment. I'm giving it the same grade I gave the last two seasons which dropped 20%+ on Sunday, as well as the same grade I gave CSI: NY in a -42% Friday move several years back. Grade: D+.

Here's the now updated War of 18-49 post for The Amazing Race.

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