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Friday, January 9, 2015

Spotted Ratings, Wednesday 1/7/15


WHAT MATTERS: 
  • FINALS UPDATE: Fox's series were each up a tick, putting Empire (3.8) in a tie with How to Get Away with Murder for top series premiere of the season.
  • Fox's latest high-stakes drama launch was an absolutely rousing success. Empire was the breakout surprise of the season, launching at an enormous 3.7 demo rating and nearly 10 million viewers. At the moment, this rating trails only a Scandal-fueled How to Get Away with Murder (3.8) among this season's series premieres, and it may not be #2 after finals. Adding to the amazement is that Empire did this despite a pretty meh lead-in from American Idol (3.1), which started over 30% behind last year's two-hour premiere.
  • Though Fox was far stronger than usual, most programming on the other networks seemed unfazed. ABC actually had new season highs opposite Idol from both The Middle (2.3) and The Goldbergs (2.5), but Modern Family (3.2) and especially Black-ish (2.1) had a rougher time opposite the Empire premiere.
  • NBC was at pretty normal levels with The Mysteries of Laura (1.3), Law and Order: SVU (1.7) and Chicago PD (1.6), in a case where Fox's strength was probably cancelled out by CBS resting its crime dramas.
  • As for CBS, The Mentalist (1.3) debuted on Wednesday at close to its usual level on Sunday in December, but lead-out The People's Choice Awards (1.8) struggled; the show was 25% behind last year's rating.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Middle 2.3 35% +5%+0.1n/a 1/10 +5% +44% +5% 2.3
The Goldbergs 2.5 41% +14%+0.3+0.1 1/10 +47% +19% +67% 2.4
Modern Family 3.2 44% +3%+0.1+0.3 8/11 -9% +28% -9% 2.9
Black-ish 2.1 43% -9%-0.2+0.1 10/11 n/a -22% +24% 1.7
Galavant (R) 0.8 35% -79% -43% 0.9
ABC:-30%+0%
The Mentalist 1.3 18% -7%-0.1n/a 3/6 -28% +100% -16% 1.4
People's Choice Awards 1.8 27% -25% +188% -25% 1.9
CBS:+158%-23%
The Mysteries of Laura 1.3 24% +8%+0.1n/a 6/11 n/a +53% -16% 1.4
Law and Order: SVU 1.7 28% +21%+0.3+0.1 5/10 -19% +48% -21% 1.8
Chicago PD 1.6 27% +7%+0.1+0.3 3/10 -20% +7% -18% 1.6
NBC:+31%-19%
American Idol Wed 3.2 36% n/an/an/a 1/1 -32% +392% +156% 3.0
Empire 3.8 49% n/an/an/a 1/1 n/a +407% +204% 3.5
Fox:+400%+180%
Arrow (R) 0.2 26% -33% -33% 0.3
Penn and Teller: Fool Us (R) 0.4 48% +33% +100% 0.5
CW:+0%+20%
Big5:+58%+20%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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