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Friday, January 9, 2015

Spotted Ratings, Tuesday 1/6/15


WHAT MATTERS:
  • The two-hour premiere of Marvel's Agent Carter scored a middling 2.0 rating at 8:00 and a 1.8 at 9:00. This was an improvement on what ABC usually gets out of Agents of SHIELD, but not a particularly significant one, and it will need to hold up pretty well to be a SHIELD-sized player for the rest of the season. Unfortunately, the fact that this couldn't even beat Sunday's Galavant premiere would seem to suggest that SHIELD has created a certain limitation on what the Marvel brand can do on TV. And the change in lead-in didn't do anything for Forever (1.1).
  • Like on Monday, CBS and Fox thrived against lessened competition from NBC. NCIS (2.8) and NCIS: New Orleans (2.5) each hit their highest ratings since the opening week of the season, while Person of Interest (1.7) was also on the high end. Fox's MasterChef Junior (1.8) tied its premiere from the late fall, while New Girl (1.5) was also a bit above average, but The Mindy Project (1.0) was very weak.
  •  As for NBC, Marry Me (0.8) completely tanked in its first episode without The Voice support, only tying its lead-in from a Parks and Recreation repeat (0.8), and About a Boy joined them at a new low 0.8. Given those ratings, it's something of a miracle that Chicago Fire (1.7) managed to pull into a tie for first at 10/9c.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Agent Carter 1.9 35% n/an/an/a 1/1 n/a +217% +6% 1.9
Forever 1.1 28% +0%+0.0+0.2 7/12 n/a +47% +29% 1.2
ABC:+151%+10%
NCIS 2.8 18% +17%+0.4n/a 2/11 -7% +143% -7% 2.8
NCIS: New Orleans 2.5 18% +32%+0.6+0.4 1/11 n/a +117% +4% 2.0
Person of Interest 1.7 21% +31%+0.4+0.6 3/11 -15% +36% -13% 1.6
CBS:+97%-5%
Parks and Recreation (R) 0.8 40% +33% -50% 0.9
Marry Me 0.8 49% -33%-0.4-1.5 9/9 n/a +0% -53% 1.0
About a Boy 0.8 38% -11%-0.1-0.4 9/9 n/a -11% -56% 1.0
Chicago Fire 1.7 32% +0%+0.0-0.3 8/11 -15% +89% -13% 1.9
NBC:+40%-38%
MasterChef Junior 1.8 43% n/an/an/a 1/1 n/a +157% +20% 1.9
New Girl 1.5 60% +0%+0.0+0.2 3/12 -6% +150% -6% 1.5
The Mindy Project 1.0 57% -9%-0.1+0.0 10/12 -23% +100% -23% 1.0
Fox:+144%+3%
The Flash (R) 0.5 48% -17% +67% 0.6
Supernatural (R) 0.4 49% +0% +14% 0.4
CW:-10%+38%
Big5:+89%-6%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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