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Friday, January 23, 2015

Spotted Ratings, Thursday 1/22/15


WHAT MATTERS:
  • FINALS UPDATE: The picture darkened a bit for Backstrom after finals, as it adjusted down to 1.9 while its American Idol lead-in was up to 2.8. (It's another piece of good news for Idol, though, which was up two tenths vs. last week's two-hour episode.) The Vampire Diaries (0.8) gained a much-needed tenth to get back to pretty normal levels, while Mom (2.4) adjusted down to tie last week's episode. The Bad Judge finale (0.7) lost a tenth.
  • Fox's Backstrom (2.0) had a relatively reasonable start, going three tenths above last year's Rake launch despite Idol (2.7) dropping more than 20% from 52 weeks ago. But it's worth reiterating that the Rake premiere was an unmitigated disaster, so even a decidedly better start doesn't necessarily put it on track for a success. It's on the map, but much more competition looms in the weeks ahead.
  • CBS had another successful comedy night against the light competition, as Mom (2.5) actually grew from its The Big Bang Theory repeat lead-in (2.4), Two and a Half Men (2.3) upticked and another TBBT repeat (1.9) livened up the 9:30 slot vs. yanked The McCarthys.
  • The CW had a soft Thursday return with The Vampire Diaries (0.7) and Reign (0.4) each below average.
  • As ABC and NBC wrap up their filler lineups, ABC's The Taste (0.8) finished a weak third season by dropping a tenth, while the penultimate episodes of The Biggest Loser (1.2) and Parenthood (1.3) were each at average levels.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Taste 0.8 49% -11%-0.1n/a 4/7 -27% -6% -29% 0.9
How To Get Away With Murder (R) 0.5 28% -29% -57% 0.8
ABC:-13%-38%
The Big Bang Theory (R) 2.4 26% -4% -20% 2.3
Mom 2.4 28% +0%+0.0-0.1 6/11 +26% +0% +26% 2.2
Two and a Half Men 2.2 30% +5%+0.1+0.0 4/11 n/a +5% -12% 1.9
The Big Bang Theory (R) 1.8 28% +20% +29% 1.6
Elementary 1.5 23% +15%+0.2+0.3 1/11 n/a +11% +20% 1.5
CBS:+5%+4%
The Biggest Loser 1.2 34% +9%+0.1n/a 7/17 -37% +14% +4% 1.3
Bad Judge 0.7 31% +0%+0.0+0.1 11/13 n/a +0% +0% 0.8
A to Z 0.6 36% +20%+0.1+0.0 9/13 n/a +20% -14% 0.8
Parenthood 1.3 38% +8%+0.1+0.1 3/12 +0% +13% +4% 1.5
NBC:+13%+2%
American Idol Thu 2.8 33% +8%+0.2n/a 2/3 -18% +19% -19% 2.7
Backstrom 1.9 30% n/an/an/a 1/1 n/a -32% +12% 1.6
Fox:-9%-9%
The Vampire Diaries 0.8 62% -11%-0.1n/a 4/11 -33% +78% -30% 0.8
Reign 0.4 44% -20%-0.1-0.1 4/11 -33% -11% -38% 0.4
CW:+33%-33%
Big5:-1%-11%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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