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Monday, January 19, 2015

Spotted Ratings, Thursday 1/15/15


WHAT MATTERS:
  • The Big Bang Theory went back into repeats (2.5), but the rest of the CBS lineup didn't suffer too much. In particular, Mom (2.4) seems like a more impressive performer in these post-repeat airings than when TBBT is original. Two and a Half Men (2.1), The McCarthys (1.5) and Elementary (1.3) also took modest drops.
  • It wasn't a good second Thursday for American Idol (2.6), which took a big drop vs. the first three nights and saw the year-to-year gap widen compared to the opening Thursday (it was 24% behind 2014's second Thursday). This does not bode that well for next week's Backstrom launch.
  • NBC and ABC continued playing out their filler lineups; ABC's The Taste (0.9) was even, but NBC had week-to-week drops across the board, including from The Biggest Loser (1.1) and Parenthood (1.2).

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Taste 0.9 35% +0%+0.0n/a 1/6 +0% +3% -5% 1.0
How To Get Away With Murder (R) 0.7 34% +8% -39% 0.9
ABC:+4%-18%
The Big Bang Theory (R) 2.5 26% -46% -14% 2.4
Mom 2.4 28% -11%-0.3-2.1 6/10 +9% -11% +26% 2.2
Two and a Half Men 2.1 28% -9%-0.2-0.3 5/10 n/a -9% +75% 1.8
The McCarthys 1.5 27% -12%-0.2-0.2 5/10 n/a -12% +25% 1.4
Elementary 1.3 20% -13%-0.2-0.2 3/10 n/a -13% +24% 1.4
CBS:-22%+19%
The Biggest Loser 1.1 33% -15%-0.2n/a 11/16 -35% -19% -4% 1.2
Bad Judge 0.7 33% -13%-0.1-0.2 11/12 n/a -13% -13% 0.8
A to Z 0.5 37% -17%-0.1-0.1 11/12 n/a -17% -17% 0.9
Parenthood 1.2 37% -14%-0.2-0.1 8/11 +0% -14% -4% 1.5
NBC:-16%-6%
American Idol Thu 2.6 32% -16%-0.5n/a 2/2 -33% -16% -33% 2.5
Fox:-16%-33%
World Dog Awards 0.5 32% n/a +54% +5% 0.5
CW:+54%+5%
Big5:-13%-15%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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