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Thursday, January 22, 2015

Spotted Ratings, Sunday 1/18/15


WHAT MATTERS:
  • FINALS UPDATE: The AFC Championship Game ended up at a 13.9 demo rating, down a stark 27% from the 19.0 Fox got for the NFC game in primetime last year. But a comparison of the closing portions of the games is even more drastic. Last year's game got as high as a 20.7 at 9:00. This year peaked at 15.3 in the 8:00 half-hour and dropped from there: to 14.3 at 8:30, 14.0 at 9:00 and 11.8 at 9:30.
    • Also, Mulaney (1.2) adjusted down but still had a series high, joined in progress on the East Coast at 7:06. The final rating for its lead-in, the NFC Championship post-game, was a 5.5. Adding that to the True formula takes Mulaney to its lowest True ever. So in reality, the actual lead-in for the formula should probably be something lower (like a 4.0ish). But I'm sticking with the 5.5 since it's the only thing I have.
  • CBS' AFC Championship Game ruled Sunday primetime, but a big blowout figures to put the game's rating well behind last year's NFC game on Fox, and it also hurt the special sampling for Scorpion (3.0). The preliminary 3.0 covers only the 10:30 half-hour; it does not include the first few minutes in the 10:00 half-hour (5.6) or the last 20ish minutes after primetime. More once time zone-adjusted numbers are available, but it should go way behind last year's The Following premiere (4.4).
    • UPDATE: Scorpion got 12.29 million viewers and a 3.2 demo rating in time zone-adjusted numbers, only managing to tie the series premiere in the demo. (And pending further adjustments, it had fewer total viewers than its previous original episode!) This was over 25% behind last year's NFC lead-out The Following (4.4), but we'll have to see after finals how the last 30 minutes of the game compared from year-to-year.
  • ABC's Galavant (0.9) took another massive blow in week three, losing any meaningful separation with the ABC Sunday dramas (though admittedly it faced a stronger portion of the game). Tack on Resurrection (0.7) and Revenge (0.9, slightly up week-to-week) and ABC's three original scripted hours actually lost head-to-head against Fox repeats and NBC's movie Bridesmaids (0.9).
  • Fox's Mulaney (1.5) is currently on track for a series high due to a lead-in from the late-afternoon NFC Championship. But it could adjust down heavily depending on when the post-game ended.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
America's Funniest Home Videos 0.9 24% -18%-0.2n/a 11/11 n/a -22% +0% 1.3
Galavant 0.9 33% -31%-0.4-0.2 3/3 n/a -28% +0% 1.2
Resurrection 0.8 31% +0%+0.0-0.4 11/12 n/a +7% -38% 1.1
Revenge 0.9 28% +13%+0.1+0.0 11/13 -31% +13% +29% 1.3
ABC:-11%-8%
AFC Championship 13.9 42% n/an/an/a 1/1 n/a +109% +1444% 11.9
AFC Championship Postgame 6.2 40% n/an/an/a 1/1 n/a +343% +520% 4.2
Scorpion 3.2 33% +33%+0.8+4.0 1/14 n/a +146% +220% 2.5
CBS:+117%+1005%
Dateline (R) 0.7 22% -46% -13% 1.1
Movie: Bridesmaids 1.0 38% +11% -83% +11% 1.3
NBC:-80%-8%
Mulaney 1.2 45% +140%+0.7n/a 1/10 n/a +140% -93% 0.6
The Simpsons (R) 1.0 49% +25% -95% 1.2
The Simpsons (R) 1.2 50% -40% -93% 1.5
Brooklyn Nine-Nine (R) 0.9 52% -40% -95% 1.1
Family Guy (R) 1.1 56% -45% -95% 1.4
Bob's Burgers (R) 1.0 53% -38% -91% 1.2
Fox:-24%-94%
Big4:+31%-30%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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