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Friday, December 5, 2014

Spotted Ratings, Thursday 12/4/14


WHAT MATTERS:
  • FINALS UPDATE: After finals, Mom (2.0) and Two and a Half Men (1.9) ended up noticeably above their Thanksgiving numbers but below what they had been getting after original Big Bang. The McCarthys (1.4) was pretty much back to normal, while Elementary (1.2) was even with Thanksgiving (and thus above the last couple ratings against TGIT and Parenthood). Peter Pan Live! adjusted up to 2.4, making the drop from Sound of Music less than half.
  • NBC's second stab at a live musical event did not capture the national attention to nearly the same degree. Peter Pan LIve! (2.3) managed merely half of last year's The Sound of Music Live! rating and was pretty soundly rejected across the half-hours (starting at 2.7 and ending with a mere 1.8 at 10:30). Though the Carrie Underwood-fueled numbers from last year were always going to be extremely difficult to replicate, I'd guess NBC is at least a bit disappointed here. But this rating is likely still strong enough to keep the tradition alive for now. It looks worse than it is because of how enormous last year's event was.
  • ABC began its two-month TGIT hiatus with a soft start for The Taste (0.9), which only tied the low point from last season and was down nearly a third from last year's 1.3 opener. It may benefit in future weeks from NBC going lower, but this wasn't the start ABC wanted.
  • Elsewhere, Bones (1.5) had a decent uptick with no competition from The Big Bang Theory or Grey's Anatomy. And we'll visit CBS after finals, as the network was heavily inflated by pre-emptions in both of the large Thursday Night Football markets.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Taste 0.9 34% n/an/an/a 1/1 -31% +57% -44% 1.0
How To Get Away With Murder (R) 0.7 31% +17% -76% 1.0
ABC:+43%-59%
The Big Bang Theory (R) 2.1 28% +17% -56% 2.2
Mom 2.0 29% +25%+0.4+0.3 5/6 -5% +25% -17% 1.9
Two and a Half Men 1.9 30% +27%+0.4+0.4 5/6 -17% +27% -10% 1.8
The McCarthys 1.4 29% +27%+0.3+0.4 3/6 n/a +27% -39% 1.4
Elementary 1.2 23% +0%+0.0+0.3 1/6 -33% +4% -31% 1.4
CBS:+18%-35%
Peter Pan Live! 2.4 33% n/a -64% -48% 2.4
NBC:-64%-48%
Bones 1.5 33% +15%+0.2n/a 4/9 -12% -19% +11% 1.6
Gracepoint 0.9 32% +29%+0.2+0.2 2/9 n/a -18% -18% 1.0
Fox:-19%-2%
The Vampire Diaries 0.7 60% -13%-0.1n/a 8/9 -30% +180% -33% 0.7
Reign 0.4 42% +33%+0.1-0.1 3/9 -33% +0% -38% 0.5
CW:+69%-35%
Big5:-37%-41%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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