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Thursday, October 30, 2014

War of 18-49 Update, Wipeout (Summer 2014)


Let's take a look at the Summer 2014 season (the seventh overall) of Wipeout on ABC.

Timeslot Lo Avg Hi y2y A18-49+ Label y2y Results
Sunday 8:000.6 0.961.4 -11%51marginal(sum) -1% detail

Rating the Ratings: Did one of ABC's oldest summer staples save itself for one more year? It took basically a league average drop from its weak ratings last year, which has it squarely on the bubble once more. But something worth noting in analyzing the ratings average is that ABC kinda threw it under the bus. Its low-1's from early in the summer were surprisingly respectable; as late as July 20, it was actually up year-to-year in raw numbers. But it ended up airing three times in the 7:00 hour and another episode on the most viewing-depressed night of Labor Day weekend. If they had to air it at 7:00 so often, the least they could've done was put it there when ABC had the NBA playoffs directly leading in, but it didn't happen. So you can make a real argument that it was "truly" down well less than average. But I still won't go higher than my usual "league average drop" grade because the ratings are still pretty bad. Grade: B-.

Here's the now updated War of 18-49 post for Wipeout.

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