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Wednesday, October 22, 2014

War of 18-49 Update, So You Think You Can Dance (Summer 2014)


Let's take a look at the summer 2014 season (the eleventh overall) of So You Think You Can Dance on Fox.

Timeslot Lo Avg Hi y2y A18-49+ Label y2y Results
Wednesday 8:000.9 1.251.7 -20%66marginal(sum) -10% detail

Rating the Ratings: It's not quite been a collapse on a The X Factor/American Idol scale, but So You Think You Can Dance got weaker once again in season eleven, and it was pretty easily the show's weakest season yet even after historical adjustments. It's in highly marginal territory now, but it probably shouldn't be counted out yet. After plummeting to a very ugly 0.9 on August 20, the show may have helped its chances by rising to 1.1 and then 1.3 in the last two weeks; the finale result was down just a tenth year-to-year. We're in a bit of a summer programming bubble right now, with marginal originals preferred over much weaker repeats, and Fox is the most desperate network of all. I would guess it comes back again, but it's weak enough now that I don't consider it a lock either. Grade: C-.

Here's the now updated War of 18-49 post for So You Think You Can Dance.

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