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Thursday, October 23, 2014

War of 18-49 Update, Rookie Blue (Summer 2014)


Let's take a look at the summer 2014 season (the fifth overall) of Rookie Blue on ABC.

Timeslot Lo Avg Hi y2y A18-49+ Label y2y Results
Thursday 9:000.8 0.951.1 -10%50marginal(sum) +0% detail

Rating the Ratings: Rookie Blue turned in yet another decline that was incredibly close to the league average decline. And as usual, it had very little lead-in help, mostly leading out of the well sub-1 Black Box and The Quest. It was announced that the 22-episode fifth season order was officially re-labelled as two separate 11-episode seasons, which helps for record-keeping purposes. Maybe that means ABC could get out of airing the 2015 batch, but I see no reason to believe that will happen. Grade: B-.

Here's the now updated War of 18-49 post for Rookie Blue.

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