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Tuesday, October 7, 2014

The Question, Tuesday 10/7/14: Will The Flash Speed Up the CW's Comeback?


For all the negativity that tends to surround the fifth broadcast network, the CW's development has improved in the last couple seasons, with both the 2012-13 (Arrow) and 2013-14 (The Originals) classes each generating a legitimate anchor-worthy newbie. The network's big hope in 2014-15 is a second dip in the DC Comics pool, and this one may have even higher hopes. The Flash seems to have even more brand recognition than the Green Arrow or a Vampire Diaries spin-off, and the competition sets up nicely in its 8/7c timeslot. Will The Flash speed up the CW's comeback? That's The Question for Tuesday, October 7, 2014.

Notable CW Premieres
2.6 (90210, 9/2/08) (87 A18-49+)
2.1 (The Vampire Diaries, 9/10/09) (75 A18-49+)
1.3 (Arrow, 10/10/12) (62 A18-49+)
1.0 (The Originals, 10/3/13) (53 A18-49+)

I'm not that discouraged by how the CW's early drama returns have gone (well, other than Reign). But The Flash is probably targeting a different viewership bloc anyway. And I think that crowd will be mobilized in a big way for this premiere. Can it beat 90210 as the biggest historical-adjusted premiere in network history? I think it'll be close.

Over/Under: 1.45.

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