SpotVault - A to Z (NBC) - 2014-15 Ratings

A to Z

Thursdays, 9:30/8:30c, NBC

2014-15 Original Ratings

Info					Ratings				Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	Lead	True	Sitch
1	Th	10/2/2014	9:30	0:30	4.75	1.2	3	1.3	1.39	-14%
2	Th	10/9/2014	9:30	0:30	3.63	1.0	3	1.3	1.23	-18%
3	Th	10/16/2014	9:30	0:30	3.37	1.0	3	1.2	1.23	-19%
4	Th	10/23/2014	9:30	0:30	3.13	0.9	3	1.0	1.24	-27%
5	Th	10/30/2014	9:30	0:30	2.49	0.7	2	0.9	0.92	-24%
6	Th	11/6/2014	9:30	0:30	2.74	0.8	2	0.9	1.07	-25%
7	Th	11/13/2014	9:30	0:30	2.35	0.6	2	0.9	0.82	-27%
8	Th	11/20/2014	9:30	0:30	2.44	0.7	3	0.9	0.90	-23%
9	Th	12/11/2014	9:30	0:30	2.49	0.8	2	1.1	1.08	-26%
10	Th	1/1/2015	9:30	0:30	1.34	0.4	1	0.5	0.78	-49%
11	Th	1/8/2015	9:30	0:30	2.05	0.6	2	0.8	0.92	-35%
12	Th	1/15/2015	9:30	0:30	1.73	0.5	2	0.7	0.87	-42%
13	Th	1/22/2015	9:30	0:30	2.09	0.6	2	0.7	0.75	-20%
AVERAGES TO DATE:					Viewers	A18-49	Skew	y2y	True	Sitch
					2.66	0.75	36%		1.02	+0%
					A18-49+
					43

Timeslot Stats:

Info			Overall			Viewing/Competition					Lead-in			Seasonal
#	Date	A18-49	True	Sitch		PUT	Comp	Defl	C+D	Sitch	LI	eLI	Sitch	Mult	Sitch
1	10/2/2014	1.2	1.39	-0.19	-14%	32.1	9.7	-2.1	7.6	-0.16	1.3	1.4	-0.07	0.977	+0.03
2	10/9/2014	1.0	1.23	-0.23	-18%	30.5	8.4	-0.4	7.9	-0.19	1.3	1.4	-0.06	0.976	+0.03
3	10/16/2014	1.0	1.23	-0.23	-19%	30.7	7.9	-0.3	7.7	-0.17	1.2	1.2	-0.10	0.974	+0.03
4	10/23/2014	0.9	1.24	-0.34	-27%	30.9	9.0	-0.9	8.0	-0.20	1.0	0.9	-0.16	0.977	+0.03
5	10/30/2014	0.7	0.92	-0.22	-24%	32.7	7.4	-0.8	6.7	-0.07	0.9	0.8	-0.17	0.980	+0.02
6	11/6/2014	0.8	1.07	-0.27	-25%	31.2	7.3	-0.1	7.3	-0.13	0.9	0.9	-0.17	0.980	+0.02
7	11/13/2014	0.6	0.82	-0.22	-27%	32.4	7.4	-0.6	6.8	-0.08	0.9	1.0	-0.15	0.985	+0.01
8	11/20/2014	0.7	0.90	-0.20	-23%	32.4	7.2	-0.5	6.7	-0.07	0.9	1.0	-0.15	0.984	+0.01
9	12/11/2014	0.8	1.08	-0.28	-26%	28.4	5.3	2.6	7.9	-0.19	1.1	1.2	-0.11	0.987	+0.01
10	1/1/2015	0.4	0.78	-0.38	-49%	31.3	7.0	0.3	7.3	-0.13	0.5	0.4	-0.25	0.994	+0.00
11	1/8/2015	0.6	0.92	-0.32	-35%	30.5	6.6	0.9	7.5	-0.15	0.8	0.8	-0.18	0.996	+0.00
12	1/15/2015	0.5	0.87	-0.37	-42%	29.7	6.1	1.6	7.8	-0.18	0.7	0.7	-0.19	0.998	+0.00
13	1/22/2015	0.6	0.75	-0.15	-20%	33.4	5.1	0.4	5.5	+0.05	0.7	0.7	-0.20	1.000	+0.00
AVERAGES:		0.75	1.02	-0.26	-26%
STDDEV:		0.23	0.21
STDDEV%:		30%	20%

2014-15 Encore Ratings

Info					Ratings				Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	Lead	True	Sitch
1	Fr	10/3/2014	8:30	0:30	3.01	0.8	3	0.8	1.36	-41%
2	Fr	10/10/2014	8:30	0:30	2.11	0.5	2	0.7	0.98	-49%

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
A18-49+ - The season-to-date adults 18-49 average compared with the season-to-date average for all original non-scripted series on the big four networks.

More on these numbers here.

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