Once Upon a Time
Sundays, 8/7c, ABC
2014-15 Original Ratings
| Info | Ratings | Breakdowns | Year-to-Year | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # | Day | Date | Time | Length |
Viewers
|
A18-49
|
Shr
|
Lead
|
1st
|
2nd
|
3rd
|
4th
|
#y2y
|
Ty2y
|
| 1 | Su | 9/28/2014 | 8:00 | 1:00 | 9.47 | 3.5 | 10 |
1.8
| 3.7 | 3.8 |
+35%
|
+32%
| ||
| 2 | Su | 10/5/2014 | 8:00 | 1:00 | 8.79 | 3.2 | / |
1.1
| 3.2 | 3.4 |
+23%
|
+23%
| ||
| 3 | Su | 10/12/2014 | 8:00 | 1:00 | 7.92 | 2.7 | 7 |
1.4
| 2.7 | 2.7 |
+13%
|
+13%
| ||
| 4 | Su | 10/19/2014 | 8:00 | 1:00 | 8.07 | 2.7 | 7 |
1.3
| 2.7 | 2.7 |
+29%
|
+32%
| ||
| 5 | Su | 10/26/2014 | 8:00 | 1:00 | 6.87 | 2.4 | 6 |
0.7
| 2.3 | 2.4 |
+9%
|
+7%
| ||
| 6 | Su | 11/2/2014 | 8:00 | 1:00 | 7.54 | 2.6 | 7 |
1.3
| 2.5 | 2.6 |
+13%
|
+11%
| ||
| 7 | Su | 11/9/2014 | 8:00 | 1:00 | 7.42 | 2.5 | 7 |
1.7
| 2.5 | 2.4 |
+19%
|
+19%
| ||
| 8 | Su | 11/16/2014 | 8:00 | 2:00 | 6.80 | 2.4 | 6 |
1.8
| 2.5 | 2.4 | 2.3 | 2.3 |
+26%
|
+41%
|
| 9 | Su | 11/30/2014 | 8:00 | 1:00 | 6.43 | 2.1 | 5 |
1.4
| 2.1 | 2.1 |
+11%
|
+8%
| ||
| 10 | Su | 12/7/2014 | 8:00 | 1:00 | 6.20 | 2.0 | 5 |
1.4
| 2.1 | 2.0 |
-5%
|
-7%
| ||
| 11 | Su | 12/14/2014 | 8:00 | 1:00 | 5.69 | 1.7 | 5 |
0.5
| 1.7 | 1.8 |
-11%
|
-13%
| ||
| 12 | Su | 3/1/2015 | 8:00 | 1:00 | 6.66 | 2.2 | 6 |
1.2
| 2.3 | 2.1 |
-8%
|
-78%
| ||
| 13 | Su | 3/8/2015 | 8:00 | 1:00 | 6.72 | 2.1 | 6 |
1.5
| 2.1 | 2.1 |
-13%
|
-14%
| ||
| 14 | Su | 3/15/2015 | 8:00 | 1:00 | 5.88 | 1.8 | 6 |
1.4
| 1.8 | 1.8 |
-14%
|
-25%
| ||
| 15 | Su | 3/22/2015 | 8:00 | 1:00 | 5.79 | 1.9 | 6 |
1.6
| 1.9 | 1.9 |
-10%
|
-10%
| ||
| 16 | Su | 3/29/2015 | 8:00 | 1:00 | 5.48 | 1.7 | 6 |
1.3
| 1.7 | 1.7 |
-29%
|
-21%
| ||
| 17 | Su | 4/12/2015 | 8:00 | 1:00 | 5.17 | 1.6 | 5 |
1.2
| 1.6 | 1.6 |
-20%
|
-18%
| ||
| 18 | Su | 4/19/2015 | 8:00 | 1:00 | 5.12 | 1.7 | 5 |
1.5
| 1.6 | 1.7 |
+0%
|
-3%
| ||
| 19 | Su | 4/26/2015 | 8:00 | 1:00 | 5.21 | 1.7 | 5 |
1.5
| 1.8 | 1.7 |
-23%
|
-23%
| ||
| 20 | Su | 5/3/2015 | 8:00 | 1:00 | 5.31 | 1.7 | 6 |
1.5
| 1.7 | 1.7 |
-19%
|
-17%
| ||
| 21 | Su | 5/10/2015 | 8:00 | 2:00 | 5.51 | 1.8 | 6 |
1.5
| 1.8 | 1.7 | 1.7 | 1.8 |
-22%
|
-21%
|
| AVERAGES: | Viewers | A18-49 | Lead |
Brkdwn
| #y2y | Ty2y | ||||||||
| 6.54 | 2.18 | 1.4 | +0% | -0% | -12% | |||||||||
Timeslot Stats:
| Info | Overall | Viewing/Competition | Lead-in | Seasonal | |||||||||||
| # | Date | A18-49 | True | Sitch | PUT | Comp | Defl | C+D | Sitch | LI | eLI | Sitch | Mult | Sitch | |
| 1 | 9/28/2014 | 3.5 | 3.52 | -0.02 | -1% | 33.8 | 12.9 | -6.0 | 6.8 | -0.15 | 1.8 | 1.4 | -0.05 | 0.953 | +0.18 |
| 2 | 10/5/2014 | 3.2 | 3.23 | -0.03 | -1% | 34.3 | 11.0 | -5.0 | 6.0 | +0.00 | 1.1 | 0.6 | -0.18 | 0.957 | +0.15 |
| 3 | 10/12/2014 | 2.7 | 2.77 | -0.07 | -3% | 34.7 | 11.2 | -5.0 | 6.2 | -0.03 | 1.4 | 0.8 | -0.15 | 0.964 | +0.10 |
| 4 | 10/19/2014 | 2.7 | 2.86 | -0.16 | -5% | 34.3 | 12.0 | -5.4 | 6.7 | -0.09 | 1.3 | 0.7 | -0.16 | 0.968 | +0.09 |
| 5 | 10/26/2014 | 2.4 | 2.62 | -0.22 | -8% | 33.7 | 11.4 | -4.5 | 6.9 | -0.10 | 0.7 | 0.5 | -0.20 | 0.968 | +0.09 |
| 6 | 11/2/2014 | 2.6 | 2.58 | +0.02 | +1% | 38.4 | 12.0 | -7.0 | 5.0 | +0.13 | 1.3 | 0.6 | -0.19 | 0.971 | +0.08 |
| 7 | 11/9/2014 | 2.5 | 2.51 | -0.01 | -1% | 35.8 | 11.2 | -5.4 | 5.8 | +0.03 | 1.7 | 1.1 | -0.10 | 0.975 | +0.07 |
| 8 | 11/16/2014 | 2.4 | 2.33 | +0.07 | +3% | 37.4 | 11.5 | -6.2 | 5.3 | +0.08 | 1.8 | 1.1 | -0.08 | 0.975 | +0.06 |
| 9 | 11/30/2014 | 2.1 | 2.15 | -0.05 | -2% | 37.3 | 11.1 | -5.7 | 5.4 | +0.07 | 1.4 | 0.8 | -0.15 | 0.983 | +0.04 |
| 10 | 12/7/2014 | 2.0 | 2.14 | -0.14 | -7% | 34.2 | 10.5 | -4.0 | 6.5 | -0.05 | 1.4 | 1.0 | -0.12 | 0.985 | +0.03 |
| 11 | 12/14/2014 | 1.7 | 2.02 | -0.32 | -16% | 33.6 | 11.0 | -3.9 | 7.1 | -0.11 | 0.5 | 0.3 | -0.24 | 0.989 | +0.02 |
| 12 | 3/1/2015 | 2.2 | 2.20 | +0.00 | +0% | 34.5 | 7.4 | -2.4 | 5.0 | +0.11 | 1.2 | 1.2 | -0.08 | 1.011 | -0.02 |
| 13 | 3/8/2015 | 2.1 | 2.24 | -0.14 | -6% | 31.9 | 6.7 | -0.7 | 6.0 | -0.00 | 1.5 | 1.0 | -0.11 | 1.012 | -0.03 |
| 14 | 3/15/2015 | 1.8 | 1.96 | -0.16 | -8% | 31.4 | 6.4 | -0.1 | 6.3 | -0.03 | 1.4 | 1.0 | -0.11 | 1.014 | -0.03 |
| 15 | 3/22/2015 | 1.9 | 2.10 | -0.20 | -9% | 31.0 | 6.6 | -0.1 | 6.5 | -0.05 | 1.6 | 1.0 | -0.11 | 1.018 | -0.04 |
| 16 | 3/29/2015 | 1.7 | 1.96 | -0.26 | -13% | 31.0 | 6.9 | -0.2 | 6.7 | -0.07 | 1.3 | 0.8 | -0.15 | 1.018 | -0.03 |
| 17 | 4/12/2015 | 1.6 | 1.86 | -0.26 | -14% | 30.9 | 6.3 | 0.3 | 6.6 | -0.06 | 1.2 | 0.8 | -0.15 | 1.022 | -0.04 |
| 18 | 4/19/2015 | 1.7 | 1.95 | -0.25 | -13% | 31.9 | 7.9 | -1.2 | 6.7 | -0.07 | 1.5 | 0.9 | -0.13 | 1.027 | -0.05 |
| 19 | 4/26/2015 | 1.7 | 1.86 | -0.16 | -9% | 31.7 | 6.7 | -0.4 | 6.3 | -0.03 | 1.5 | 1.2 | -0.08 | 1.028 | -0.05 |
| 20 | 5/3/2015 | 1.7 | 2.05 | -0.35 | -17% | 27.7 | 6.2 | 2.0 | 8.2 | -0.22 | 1.5 | 1.3 | -0.07 | 1.029 | -0.06 |
| 21 | 5/10/2015 | 1.8 | 2.07 | -0.27 | -13% | 29.3 | 6.3 | 1.0 | 7.3 | -0.13 | 1.5 | 1.1 | -0.07 | 1.033 | -0.07 |
| AVERAGES: | 2.18 | 2.32 | -0.14 | -6% | |||||||||||
| STDDEV: | 0.53 | 0.45 | |||||||||||||
| STDDEV%: | 24% | 20% | |||||||||||||
2014-15 Encore Ratings
| Info | Ratings | Breakdowns | Metrics | |||||||||
| # | Day | Date | Time | Length | Viewers | A18-49 | Share | Lead | 1st | 2nd | True | Sitch |
| 1* | Su | 9/28/2014 | 7:00 | 1:00 | 5.49 | 1.6 | 5 | n/a | 1.5 | 1.8 | 2.08 | -23% |
| 2 | Su | 10/5/2014 | 7:00 | 1:00 | 3.30 | 0.8 | / | n/a | 0.7 | 1.1 | 1.18 | -32% |
| 3* | Su | 3/1/2015 | 7:00 | 1:00 | 4.45 | 1.3 | 4 | n/a | 1.4 | 1.2 | 1.48 | -12% |
*- recap special
KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Lead - Adults 18-49 rating of the show's lead-in (last half hour), and the same number adjusted for compatibility.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
A18-49+ - The season-to-date adults 18-49 average compared with the season-to-date average for all original non-scripted series on the big four networks.
More on these numbers here.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Lead - Adults 18-49 rating of the show's lead-in (last half hour), and the same number adjusted for compatibility.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
A18-49+ - The season-to-date adults 18-49 average compared with the season-to-date average for all original non-scripted series on the big four networks.
More on these numbers here.
Ratings History
2011-12 | 2012-13 | 2013-14
More SpotVault in the Index.
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