SpotVault - Grimm (NBC) - 2014-15 Ratings

Grimm

Fridays, 9/8c, NBC

2014-15 Original Ratings

Info					Ratings			Breakdowns			Year-to-Year
#	Day	Date	Time	Length	Viewers	A18-49	Shr	Lead	1st	2nd	#y2y	Ty2y
1	Fr	10/24/2014	9:00	1:00	5.28	1.4	5	1.2	1.5	1.4	-22%	-22%
2	Fr	10/31/2014	9:00	1:00	4.54	1.1	4	1.4	1.2	1.1	-27%	-27%
3	Fr	11/7/2014	9:00	1:00	4.93	1.3	4	1.5	1.3	1.3	+0%	+0%
4	Fr	11/14/2014	9:00	1:00	5.01	1.2	4	1.6	1.2	1.1	-25%	-25%
5	Fr	11/21/2014	9:00	1:00	5.43	1.3	5	1.5	1.4	1.3	+0%	+13%
6	Fr	11/28/2014	9:00	1:00	5.17	1.2	4	1.3	1.3	1.2	-25%	-11%
7	Fr	12/5/2014	9:00	1:00	4.96	1.2	4	0.9	1.2	1.2	+0%	-25%
8	Fr	12/12/2014	9:00	1:00	5.07	1.3	4	1.3	1.3	1.2	-13%	+4%
9	Fr	1/16/2015	9:00	1:00	4.62	1.2	4	0.7	1.2	1.1	-8%	-23%
10	Fr	1/23/2015	9:00	1:00	5.02	1.3	4	0.9	1.2	1.3	-13%	-16%
11	Fr	1/30/2015	9:00	1:00	4.85	1.3	4	0.8	1.2	1.3	-13%	+24%
12	Fr	2/6/2015	9:00	1:00	4.67	1.2	4	0.8	1.2	1.2	-14%	-87%
13	Fr	2/13/2015	9:00	1:00	4.86	1.1	4	0.8	1.1	1.2	-27%	-77%
14	Fr	3/20/2015	8:00	1:00	4.78	1.1	4	Loc	1.1	1.1	-31%	-19%
15	Fr	3/27/2015	8:00	1:00	4.93	1.0	4	Loc	1.1	1.0	-33%	-23%
16	Fr	4/3/2015	8:00	1:00	4.51	1.0	4	Loc	1.0	1.0	-29%	-9%
17	Fr	4/10/2015	8:00	1:00	4.76	1.1	4	Loc	1.0	1.1	+0%	+69%
18	Fr	4/17/2015	8:00	1:00	4.54	1.0	4	Loc	1.0	1.0	-17%	+11%
19	Fr	4/24/2015	8:00	1:00	4.66	1.0	4	Loc	1.0	1.0	-23%	-9%
20	Fr	5/1/2015	8:00	1:00	4.22	0.9	4	Loc	0.9	0.9	-31%	-14%
21	Fr	5/8/2015	8:00	1:00	4.21	1.0	4	Loc	1.0	0.9		-17%
22	Fr	5/15/2015	8:00	1:00	4.74	1.1	4	Loc	1.1	1.2	-15%	-12%
AVERAGES:					Viewers	A18-49		Lead	Brkdwn		#y2y	Ty2y
					4.81	1.15		n/a	-2%		-18%	-37%

Timeslot Stats:

Info			Overall			Viewing/Competition					Lead-in			Seasonal
#	Date	A18-49	True	Sitch		PUT	Comp	Defl	C+D	Sitch	LI	eLI	Sitch	Mult	Sitch
1	10/24/2014	1.4	1.78	-0.38	-21%	26.5	5.6	3.2	8.8	-0.28	1.2	0.9	-0.14	0.980	+0.04
2	10/31/2014	1.1	1.47	-0.37	-25%	24.9	3.8	5.4	9.1	-0.31	1.4	1.2	-0.08	0.984	+0.02
3	11/7/2014	1.3	1.53	-0.23	-15%	27.5	4.1	3.6	7.7	-0.17	1.5	1.1	-0.09	0.983	+0.03
4	11/14/2014	1.2	1.38	-0.18	-13%	27.1	3.2	4.4	7.6	-0.16	1.6	1.5	-0.03	0.987	+0.02
5	11/21/2014	1.3	1.45	-0.15	-10%	28.3	4.3	3.0	7.3	-0.13	1.5	1.5	-0.04	0.988	+0.02
6	11/28/2014	1.2	1.34	-0.14	-11%	28.4	3.0	3.8	6.8	-0.08	1.3	1.2	-0.08	0.990	+0.01
7	12/5/2014	1.2	1.45	-0.25	-17%	28.0	4.3	3.2	7.5	-0.15	0.9	1.0	-0.11	0.991	+0.01
8	12/12/2014	1.3	1.60	-0.30	-19%	26.5	3.6	4.4	8.0	-0.20	1.3	1.0	-0.11	0.991	+0.01
9	1/16/2015	1.2	1.57	-0.37	-24%	26.8	4.6	3.7	8.3	-0.23	0.7	0.8	-0.14	0.999	+0.00
10	1/23/2015	1.3	1.49	-0.19	-13%	28.6	3.6	3.3	6.8	-0.08	0.9	1.1	-0.10	1.000	+0.00
11	1/30/2015	1.3	1.59	-0.29	-18%	28.0	4.3	3.1	7.5	-0.15	0.8	0.9	-0.14	1.002	-0.00
12	2/6/2015	1.2	1.44	-0.24	-17%	28.8	4.3	2.8	7.1	-0.11	0.8	0.9	-0.13	1.003	-0.00
13	2/13/2015	1.1	1.48	-0.38	-26%	26.2	3.9	4.6	8.4	-0.24	0.8	0.9	-0.13	1.004	-0.01
14	3/20/2015	1.1	1.35	-0.25	-18%	25.7	3.0	5.4	8.3	-0.23	0.0	0.0	+0.00	1.010	-0.01
15	3/27/2015	1.0	1.31	-0.31	-24%	24.9	3.1	5.8	9.0	-0.30	0.0	0.0	+0.00	1.010	-0.01
16	4/3/2015	1.0	1.41	-0.41	-29%	23.2	3.1	6.9	10.0	-0.40	0.0	0.0	+0.00	1.012	-0.02
17	4/10/2015	1.1	1.51	-0.41	-27%	23.2	3.0	6.8	9.9	-0.39	0.0	0.0	+0.00	1.014	-0.02
18	4/17/2015	1.0	1.49	-0.49	-33%	21.9	2.8	7.9	10.7	-0.47	0.0	0.0	+0.00	1.014	-0.02
19	4/24/2015	1.0	1.38	-0.38	-28%	24.2	3.8	5.8	9.6	-0.36	0.0	0.0	+0.00	1.015	-0.02
20	5/1/2015	0.9	1.39	-0.49	-35%	22.4	3.4	7.2	10.6	-0.46	0.0	0.0	+0.00	1.016	-0.02
21	5/8/2015	1.0	1.52	-0.52	-34%	21.8	3.3	7.6	10.9	-0.49	0.0	0.0	+0.00	1.020	-0.03
22	5/15/2015	1.1	1.58	-0.48	-30%	22.4	3.2	7.2	10.5	-0.45	0.0	0.0	+0.00	1.020	-0.03
AVERAGES:		1.15	1.48	-0.33	-22%
STDDEV:		0.13	0.11
STDDEV%:		12%	7%

2014-15 Encore Ratings

Info

Ratings

Breakdowns

Metrics

#

Day

Date

Time

Length

Viewers

A18-49

Share

Lead

1st

2nd

True

Sitch

1

Fr

1/2/2015

8:00

1:00

2.23

0.4

1

n/a

0.4

0.4

0.61

-35%

2

Fr

1/9/2015

8:00

1:00

2.42

0.5

2

n/a

0.5

0.5

0.70

-29%

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
A18-49+ - The season-to-date adults 18-49 average compared with the season-to-date average for all original non-scripted series on the big four networks.

More on these numbers here.

Ratings History

2011-12 | 2012-13 | 2013-14

More SpotVault in the Index.