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Wednesday, October 22, 2014

Spotted Ratings, Tuesday 10/21/14


WHAT MATTERS:
  • FINALS UPDATE: The World Series had its lowest Game 1 ever in adults 18-49 (3.4) and was down 19% from last year's opener (and two tenths behind the previous low from 2012). The superhero shows got some finals help, as Agents of SHIELD (1.6) avoided a new low and The Flash (1.5) ended up down just two tenths. The finals were not so kind to Marry Me (1.8), now 22% behind the premiere. And its The Voice lead-in (3.3) got a two-tenth boost, making Marry Me look even worse by comparison.
  • NBC's comedies Marry Me (1.9) and About a Boy (1.4) were each down nearly 20% in week two. Marry Me probably shouldn't be counted out, as this is still just a touch behind the pace AaB set last spring. But it's not a good development for AaB, which dropped to the low end of what NBC got from Growing Up Fisher. Again, Chicago Fire (1.9) looked like a big winner in all this, even week-to-week despite the drops in the 9/8c hour.
  •  The CW's The Flash (1.4) took a bigger drop in week three than it did in week two, but apparently it was even in 18-34. So maybe Fox's older-skewing World Series had the same kind of bizarrely large effect that it's always had with Arrow.
  • On ABC, the bookend shows that dropped big last week each bounced back by a tenth: Selfie (1.1) and Forever (1.2). However, Agents of SHIELD (1.5) could be headed for another new low at 9/8c. This may be another World Series thing, but it can also at least partly thank a truly horrendous showing from Manhattan Love Story (0.7). The comedies are pre-empted next week anyway, but it's pretty hard to see Manhattan coming back on the other side of that.
  • CBS saw the NCIS mothership (2.4) continue its kinda worrying downward trickle but got a promising hold from NCIS: New Orleans (2.4).
  • And Fox had Game 1 of the World Series, moving Game 1 to Tuesday after it opened on Wednesday for the last seven years. (Presumably this is a move to help it avoid the NFL as much as possible.) The overnights indicate it was down double digits from last year's opener, not a stunner given the smaller-market matchup. More after finals!

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Selfie 1.1 37% +10%+0.1n/a 2/4 n/a +10% -59% 1.3
Manhattan Love Story 0.7 34% -22%-0.2+0.1 4/4 n/a -22% -74% 1.0
Agents of SHIELD 1.6 47% -6%-0.1-0.2 4/5 -41% -6% +10% 1.8
Forever 1.2 31% +9%+0.1-0.1 4/6 n/a +9% +14% 1.6
ABC:-1%-29%
NCIS 2.4 18% -4%-0.1n/a 5/5 -20% -4% -21% 2.5
NCIS: New Orleans 2.4 19% +9%+0.2-0.1 2/5 n/a +7% -6% 2.2
Person of Interest 1.5 20% +0%+0.0+0.2 4/5 -32% +0% -32% 1.6
CBS:+1%-19%
The Voice Tue 3.3 35% -3%-0.1n/a 4/5 -20% -3% +65% 3.2
Marry Me 1.8 41% -22%-0.5-0.1 2/2 n/a -22% -53% 1.5
About a Boy 1.4 38% -18%-0.3-0.5 2/2 n/a -18% -68% 1.4
Chicago Fire 1.9 32% +0%+0.0-0.3 4/5 -10% +0% -7% 2.1
NBC:-7%-17%
World Series 3.4 35% n/an/an/a 1/1 -19% +268% +123% 3.5
Fox:+268%+123%
The Flash 1.5 53% -12%-0.2n/a 3/3 n/a -9% +67% 1.5
Supernatural 0.9 55% -10%-0.1-0.2 3/3 -18% -5% -14% 0.7
CW:-8%+23%
Big5:+27%+7%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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