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Friday, October 31, 2014

Spotted Ratings, Thursday 10/30/14


WHAT MATTERS:
  • FINALS UPDATE: Factoring out NFL pre-emptions took CBS' Thursday from neutral to decidedly negative. The winners in the prelims, Mom (2.5) and Two and a Half Men (2.4), moved into a much more "meh" territory, while The McCarthys (1.7) now looks extremely bad and Elementary (1.2) is an almost unbelievably abject disaster.
    • On the plus side, Scandal (3.1) rose to put it on the week-to-week upside, while The Vampire Diaries (0.8) upticked to avoid its first 0.7 of the season.
  • CBS' return to Thursday entertainment programming was very much a mixed bag. They'll definitely take the series high 2.7 start for Mom at 8:30, though it looks a little better than a 2.7 would seem on the surface because its lead-in The Big Bang Theory (4.1) took a hit in its return from Monday. It will probably decrease in finals but right now it's about two-thirds retention, which is wayyy better than The MillersTwo and a Half Men (2.7) was definitely a win, hitting its highest rating since last season's premiere and fully retaining Mom. But things got very troublesome starting at 9:30; The McCarthys (1.9) barely managed 70% retention on premiere night, and Elementary (1.4) could only get back to the series low at which it ended last season.
  • ABC was only at two-thirds strength for TGIT #6, but Scandal (3.0) held up fabulously even with a Peanuts special (1.7) filling in well below Grey's Anatomy numbers at 8/7c. However, How to Get Away with Murder (2.7) took a bit of a hit at 10/9c.
  • With a second reasonably-rated network back in the entertainment game, there were some major ratings stinkers on the other networks. Bones (1.3) went well below its recent deliveries at 8/7c, while NBC hit lows anew with The Biggest Loser (1.1), Bad Judge (0.9), the now on death watch A to Z (0.7) and Parenthood (1.1). The Vampire Diaries (0.7) also had a bad night for the CW.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
It's the Great Pumpkin, Charlie Brown (R) 1.7 35% -32% -23% 1.9
Scandal 3.1 42% +3%+0.1-0.8 3/6 +7% +2% +17% 2.8
How To Get Away With Murder 2.7 39% -10%-0.3+0.1 6/6 n/a -10% -7% 2.5
ABC:-12%-3%
The Big Bang Theory 4.1 32% -11%-0.5n/a 7/7 n/a +64% +58% 4.1
Mom 2.5 29% n/an/an/a 1/1 +0% -56% +19% 2.1
Two and a Half Men 2.4 30% n/an/an/a 1/1 -17% -65% +26% 2.0
The McCarthys 1.7 27% n/an/an/a 1/1 n/a -75% -15% 1.5
Elementary 1.2 20% n/an/an/a 1/1 -43% -83% -33% 1.4
CBS:-64%+7%
The Biggest Loser 1.1 32% -8%-0.1n/a 8/8 -39% -4% -33% 1.4
Bad Judge 0.9 29% -10%-0.1-0.1 5/5 n/a -10% -18% 1.0
A to Z 0.7 36% -22%-0.2-0.1 5/5 n/a -22% -36% 0.9
Parenthood 1.1 36% -8%-0.1-0.2 6/6 -8% -8% -8% 1.5
NBC:-9%-24%
Bones 1.3 29% -24%-0.4n/a 5/5 n/a +44% +63% 1.5
Gracepoint 0.8 31% +0%+0.0+0.4 3/5 n/a +0% +33% 0.9
Fox:+24%+50%
The Vampire Diaries 0.8 64% +0%+0.0n/a 3/5 -11% +0% -6% 0.8
Reign 0.5 52% +0%+0.0+0.0 1/5 -17% +11% -17% 0.5
CW:+4%-10%
Big5:-35%+0%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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