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Friday, September 26, 2014

The Question, Friday 9/26/14: Will The Amazing Race Be Less Amazing on Friday?


Sadly for Question purposes, Premiere Friday is mostly filled with series that have been airing on Friday for awhile. The only exception is CBS' The Amazing Race, which comes to Friday after being on Sunday since 2006. It was part of CBS' effort to give Madam Secretary its best possible timeslot. CBS has currently ordered only a fall season for TAR, and midseason options like Undercover Boss and The Mentalist figure to factor into the Friday/Sunday web somehow, so the Race's numbers may be more important than you might think. Will The Amazing Race be less amazing on Friday? That's The Question for Friday, September 26, 2014.


The Amazing Race & Undercover Boss Last Season
2.0 (Amazing Race fall 2013 premiere, 1.5 60M lead-in)
2.02 (TAR fall 2013 average, 2.25 avg lead-in)
1.5 (TAR spring 2014 premiere, vs. Olympics, 1.3 lead-in)
1.76 (TAR spring 2014 average, 1.49 avg lead-in)
1.6 (Undercover Boss premiere)
1.51 (Undercover Boss average) 

Benefiting this handicap is the fact that The Amazing Race's last season also premiered under difficult circumstances: at a 1.5 vs. the Winter Olympics. The show posted another 1.5 against the Academy Awards the next week and then bounced back significantly for the rest of the season. Is airing on Friday in the fall tougher than airing on Sunday in the spring against the Olympics or Oscars? The Friday slot could actually be a touch easier, especially since NBC (The Mysteries of Laura encore) and Fox (Utopia) will be off the map ratings-wise. But the one-time-only presence of Friday titan Shark Tank in the hour might make it close to a wash.

Over/Under: 1.55.

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