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Wednesday, September 10, 2014

Spotted Ratings, Tuesday 9/9/14


WHAT MATTERS:
  • Still two weeks from the official start of the season, the fall nightmare is already beginning for Fox. Utopia (0.9) was down more than 50% from its post-NFL preview on Sunday. I thought I was down on the show, but I expected it could manage low-to-mid-1's in these preseason weeks before collapsing sub-1 later. Even that was a wild overestimate. To cap it off, Hotel Hell (0.9) fared badly at 9/8c in a special Tuesday airing.
  • If there's any silver lining, it's that it may not drop as much as expected once the regular season starts, because CBS is throwing a great deal of special Big Brother (2.3) at the show during these preseason weeks. But CBS did terrible numbers leading out of BB with a two-hour special called Fashion Rocks (0.6).
  • Cable: FX brought back the ever-strengthening Sons of Anarchy (3.2) for its last season. This was the fourth straight SoA premiere to hit a new series high.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Extreme Weight Loss 1.1 35% +22%+0.2n/a 4/13 n/a +10% +10% 1.3
Shark Tank (R) 1.0 37% +11% +33% 1.2
ABC:+10%+16%
Big Brother Wed 2.3 43% +0%+0.0n/a 1/12 +0% +70% +109% 2.7
Fashion Rocks 0.6 33% n/a -52% -27% 0.7
CBS:-9%+27%
Food Fighters 1.0 29% -9%-0.1n/a 5/8 n/a -9% -35% 1.2
America's Got Talent Tue 1.9 25% +6%+0.1-0.1 13/14 -17% +7% -16% 2.3
NBC:+3%-21%
Utopia Tue 0.9 46% -55%-1.1n/a 2/2 n/a +20% -33% 1.1
Hotel Hell 0.9 47% -31%-0.4-1.0 8/8 n/a +64% -33% 1.1
Fox:+38%-33%
Arrow (R) 0.2 29% +0% -73% 0.2
Supernatural (R) 0.2 37% +0% -50% 0.3
CW:+0%-65%
Big5:+5%-15%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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