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Wednesday, September 17, 2014

Spotted Ratings, Tuesday 9/16/14


WHAT MATTERS:
  • The first broadcast scripted episodes of the 2014-15 season didn't go well. There's really no sugarcoating a 41% year-to-year drop for the premiere of New Girl (1.7), and The Mindy Project's -32% (1.3) wasn't much better. But these year-to-year trends were commonplace late last season, and Utopia was the lead-in, so it actually could've been even worse. New Girl saw a big bounce from its episodes late last season, including a 1.2 finale. Now these shows will look to hold up better vs. full competition than they did last year; the nicest thing I can say is there are no other comedies in the slot till mid-October.
  • As for Utopia (1.0), it's still very weak, but it was actually up a tenth in its second Tuesday episode, probably putting the immediate death-watch on hold. And it faced quite the unscripted glut, with Big Brother (2.3) back in the hour alongside a Dancing with the Stars results show (2.1). But the biggest unscripted winner of the night was America's Got Talent (2.5), whose performance finale zoomed past its recent deliveries.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Dancing with the Stars 2.2 22% -8%-0.2n/a 2/2 -29% +120% +120% 2.6
Agents of SHIELD (R) 0.7 28% -36% -48% 0.7
20/20 (S) 0.6 22% -33%-0.3-0.4 18/18 n/a -40% -56% 0.9
ABC:+13%-5%
Big Brother Wed 2.3 42% +0%+0.0n/a 1/13 -8% +0% +64% 2.7
NCIS: Los Angeles (R) 0.9 21% +64% -22% 1.2
Person of Interest (R) 0.8 22% +33% -20% 1.1
CBS:+16%+13%
America's Got Talent (R) 1.2 29% +20% +9% 1.5
America's Got Talent Tue 2.5 28% +32%+0.6+0.2 6/15 +4% +32% +2% 3.0
NBC:+29%+3%
Utopia Tue 1.0 52% +11%+0.1n/a 2/3 n/a +5% -58% 1.2
New Girl 1.7 71% n/an/an/a 1/1 -41% +113% -41% 2.2
The Mindy Project 1.3 62% n/an/an/a 1/1 -32% +44% -32% 1.6
Fox:+39%-48%
Arrow (R) 0.3 42% +50% -65% 0.4
Supernatural (R) 0.3 46% +50% -33% 0.4
CW:+50%-54%
Big5:+24%-18%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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