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Wednesday, October 1, 2014

Spotted Ratings, Premiere Friday 9/26/14


WHAT MATTERS:
  • FINALS UPDATE: Shark Tank (1.9) picked up a tenth, putting it ahead of last year's one-hour premiere. (It averaged a 2.1 in the 9:00 hour, which was three tenths ahead of last year's 9:00 hour.) Hawaii Five-0 (1.2) lost a tenth, tying it with Blue Bloods and further darkening CBS' night.
  • A year after Hawaii Five-0 made a promising transition to Friday, things got off to a much rougher start for the CBS lineup this time. The first Friday episode of The Amazing Race (1.1) barely managed half of its premiere last fall (2.0) and was well below even the spring premiere against the Olympics (1.5). Hawaii Five-0 (1.3) and Blue Bloods (1.2) also took significant dips from last year's premieres. The Amazing Race could bounce back a bit once Shark Tank is out of the 8/7c mix, but it looks very likely to be a weaker player than Undercover Boss last year. CBS was a disheartening 26% behind last year's premiere Friday.
  • As for ABC, it had another strong premiere from Shark Tank (1.8 for the two hours) and 20/20 (1.6). This was 20% above last year's premiere Friday when they had family comedies in the 8:00 hour.
  • NBC slightly improved on last year's premiere Friday with two hours of Dateline (1.4), while Fox took another massive drop as Utopia (0.7) was at less than half of year-ago occupant MasterChef Junior. The big five combined to go about 12% behind last year's opening Friday.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Shark Tank 1.9 32% n/an/an/a 1/1 +6% +105% +23% 2.1
20/20 1.6 31% n/an/an/a 1/1 +23% +60% +28% 1.8
ABC:+89%+24%
The Amazing Race 1.1 25% n/an/an/a 1/1 -45% -29% -31% 1.4
Hawaii Five-0 1.2 17% n/an/an/a 1/1 -25% +60% -23% 1.6
Blue Bloods 1.2 14% n/an/an/a 1/1 -29% +50% -29% 1.6
CBS:+13%-28%
The Mysteries of Laura (R) 0.7 18% +0% -7% 1.1
Dateline Fri 1.4 26% n/an/an/a 1/1 +8% +14% +4% 1.8
NBC:+11%+1%
Utopia Fri 0.7 47% +40%+0.2n/a 1/3 n/a +17% -58% 1.0
Gotham (R) 0.7 36% +56% -18% 1.2
Fox:+33%-44%
Masters of Illusion 0.3 38% -25%-0.1n/a 3/3 n/a -25% +50% 0.4
Whose Line Is It Anyway? (R) 0.3 44% -25% +50% 0.4
America's Next Top Model (R) 0.2 48% +0% -50% 0.3
CW:-17%-17%
Big5:+32%-12%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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