| Timeslot | Lo | Avg | Hi | y2y | A18-49+ | Label | y2y | Results |
| Monday 9:00 | 1.4 | 1.76 | 2.6 | -40% | 93 | hit(sum) | -11% | detail |
Rating the Ratings: For War of 18-49 purposes, I'm counting Live Another Day as a full-fledged ninth season of 24, but your mileage may vary. It certainly felt like 24 in every way except number of episodes. Even making a historical adjustment, it was the weakest season of 24 among the ones with known Plus scores (though season one's 4.26 raw average may have come very close). However, it also had to air in the summer, which complicates those comparisons somewhat. And the serialized drama is in the category most affected by the proliferation of DVRs over the last four years. Still, I will admit I expected the show to do a few ticks better than the mid-1's at which it settled late in the run. Maybe that's just a me problem and 24 shouldn't have been expected to suddenly pick up steam, even "given all the hype." But I was a bit disappointed. It's one of the more complicated situations when assigning a grade, but I'm going with the "somewhat above average drop" grade to try to mitigate the added difficulties of summer somewhat. Grade: C.
Here's the now updated War of 18-49 post for 24.
