SpotVault - Masters of Illusion (CW) - Summer 2014 Ratings

Masters of Illusion

Fridays, 8/7c, CW

Summer 2014 Original Ratings

Info					Ratings			Factors				Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead		True	Sitch
1	Fr	8/1/2014	8:00	0:30	1.06	0.3	1	21.9	3.0	n/a	n/a	0.48	-38%
2	Fr	8/8/2014	8:00	0:30	1.07	0.2	1	22.2	2.6	n/a	n/a	0.31	-36%
3	Fr	8/15/2014	8:00	0:30	0.98	0.2	1	21.3	2.7	n/a	n/a	0.33	-40%
4	Fr	8/22/2014	8:00	0:30	1.39	0.4	2	20.4	3.2	n/a	n/a	0.71	-43%
5	Fr	8/29/2014	8:00	0:30	1.19	0.3	2	22.2	2.6	n/a	n/a	0.47	-36%
6	Fr	9/5/2014	8:00	0:30	1.59	0.4	2	25.2	2.2	n/a	n/a	0.52	-23%
7	Fr	9/12/2014	8:00	0:30	1.37	0.4	2	23.0	3.4	n/a	n/a	0.61	-34%
8	Fr	9/19/2014	8:00	0:30	1.48	0.4	2	23.2	3.9	n/a	n/a	0.61	-34%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y			True	Sitch
					1.27	0.33		33%				0.50	-35%

Summer 2014 Encore Ratings

Coming soon...

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour), and the same number adjusted for compatibility.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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