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Monday, August 25, 2014

Schedules Plus Update, The CW (2013-14)


Schedules Plus looks at the evolution of network schedules and timeslots using fairer numbers adjusted for historical decline. These update posts will link back to the now updated full posts for each day, and the update posts have exclusive comparisons vs. last year's schedule (in parenthesses) and vs. the full eight-year historical average (in the "VsAvg" row). Be advised on the CW post that these averages only go back to beginning of the network's existence in 2006-07 and don't include WB/UPN stuff in any way.

Many more disclaimers can be seen on the individual pages, but the most basic one to keep in mind is that the listed schedules are fall lineups, even when midseason replacements may have done much better. (But I try to mention those midseason replacements that did better.)

More 2013-14 Schedules Plus updates: ABC | CBS | NBC | Fox | CW



Monday


8:00 8:30 9:00 9:30 Avg
2012-13 90210 Gossip Girl 19
18 21
2013-14 Hart of Dixie Beauty and the Beast 17
(-10%)
19 (+6%) 16 (-24%)

Avg 30 31 31
VsAvg -37% -49% -43%
Rank 7/8 8/8 8/8

The CW's last real surrender night became the worst non-Sunday fall night in network history, dropping even behind all eight of the CW Friday lineups! Beauty and the Beast went well behind the already weak final season of Gossip Girl at 9/8c. At midseason, the network did no better with Star-Crossed (17) at 8/7c, but the seven Monday hours of The Tomorrow People (20) were a slight improvement (though not enough to get it renewed over BatB). The surrender is over when season two of The Originals moves to Monday this fall, but the problems may continue with the seemingly incompatible Jane the Virgin at 9/8c.



Tuesday


8:00 8:30 9:00 9:30 Avg
2012-13 Hart of Dixie Emily Owens M.D. 22
26 18
2013-14 The Originals Supernatural 50
(+127%)
47 (+81%) 53 (+194%)

Avg 39 30 35
VsAvg +20% +74% +44%
Rank 3/8 1/8 1/8

Despite year-to-year declines (and sub-historical average ratings) on every single other night, the enormous rise of Tuesday singlehandedly made it a growth year for the network as a whole. It was not just the CW's biggest night this season and not just the CW's biggest Tuesday ever; it was the CW's biggest night overall since 2009-10 (perhaps not coincidentally, The Vampire Diaries/Supernatural Thursday). The extent of The Originals' success was not a major surprise, since it was borrowing several familiar characters from The Vampire Diaries mothership. What really made this evening such a surprising story was Supernatural's continued growth, hitting a series high in A18-49+ in its ninth season.



Wednesday


8:00 8:30 9:00 9:30 Avg
2012-13 Arrow Supernatural 49
50 47
2013-14 Arrow The Tomorrow People 40
(-17%)
49 (-2%) 32 (-32%)

Avg 54 34 44
VsAvg -9% -5% -8%
Rank 7/8 6/8 6/8

Arrow is one of the biggest newbie successes in the history of the CW, but it's still below-average in a timeslot that sees it compared against the prime years of America's Next Top Model. Keeping up with last year's Supernatural numbers was always going to be a tough task for The Tomorrow People, but the extent of its slippage was a clear disappointment. The 100 filled in at midseason and had the exact same average (32), but it was viewed much more favorably since it came later in the season and had several repeat lead-ins (including three weeks after the end of the regular season). That got it a shot at the fall schedule in 2014.



Thursday


8:00 8:30 9:00 9:30 Avg
2012-13 The Vampire Diaries Beauty and the Beast 44
59 29
2013-14 The Vampire Diaries Reign 42
(-3%)
54 (-8%) 31 (+6%)

Avg 55 36 46
VsAvg -2% -15% -7%
Rank 5/8 7/8 8/8

It was not a good season for The Vampire Diaries, which took a steady decline from 1.3's in the fall all the way to 0.7's and 0.8's in the spring. However, Reign made a minor improvement on Beauty and the Beast, keeping the Thursday lineup reasonably close to even year-to-year. A network that very rarely keeps entire nights intact for multiple full seasons will attempt to pull it off with TVD and Reign staying put this year.



Friday


8:00 8:30 9:00 9:30 Avg
2012-13 Nikita America's Next Top Model 20
16 24
2013-14 The Carrie Diaries America's Next Top Model 20
(-1%)
16 (+3%) 23 (-3%)

Avg 30 29 29
VsAvg -45% -20% -32%
Rank 7/8 6/8 8/8

The Carrie Diaries actually bombed less hard in its Friday move than I was expecting, but it still did 2012-13 Nikita numbers and got the axe. The network will hope to take a step up this fall with Whose Line Is It Anyway?, which had a solid 26 average in its spring Friday episodes and has done even better (31) on Monday in the summer.

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