
Timeslot | Lo | Avg | Hi | y2y | A18-49+ | Label | y2y | Results |
Wednesday 8:00 | 1.6 | 2.06 | 2.5 | -9% | 109 | solid | +1% | detail |
Rating the Ratings: The Middle had almost exactly the same A18-49+ for the third straight season, dropping just barely less than the league average decline. After double-digit year-to-year declines for most of the fall, the year-to-year trend improved in the second half of the season, culminating with a one-hour finale that was slightly up vs. the 2013 finale. Perhaps the show's syndication exposure finally started to kick in. Given ABC's troubles elsewhere in the Wednesday lineup, this Middle drop looks pretty good overall, and there may be more reason for optimism in 2014-15; it will be joined by compatible The Goldbergs, a move that already seems to be paying dividends during summer repeat season. Grade: B.
Here's the now updated War of 18-49 post for The Middle.