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Friday, July 11, 2014

War of 18-49 Update, The Good Wife (2013-14)


Let's take a look at the 2013-14 season (the fifth overall) of The Good Wife on CBS.

Timeslot Lo Avg Hi y2y A18-49+ Label y2y Results
Sunday 9:001.1 1.421.8 -14%76marginal -4% detail

Rating the Ratings: In season five, The Good Wife remained one of the weakest links on the CBS schedule, continued its slow depreciation relative to league average, and... was again an easy early renewal for CBS. Like Whose Line Is It Anyway?, this is a show where the points don't matter; CBS clearly has their reasons for keeping it, and they continued to apply this time around. That's all there really is to say. Usually I give a C+ to a slightly-above-average drop, but I give TGW a slight upgrade because its The Amazing Race lead-in had such a bad season (though I'm not sure how much that matters in this pairing). Grade: B-.

Here's the now updated War of 18-49 post for The Good Wife.

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