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Monday, July 14, 2014

War of 18-49 Update, Dancing with the Stars (Spring 2014)


Let's take a look at the spring 2014 season (the eighteenth overall) of Dancing with the Stars on ABC.

Timeslot Lo Avg Hi y2y A18-49+ Label y2y Results
Monday 8:001.9 2.332.6 +2%124solid +14% detail

Rating the Ratings: The small drop in the fall season of Dancing with the Stars was encouraging, and even better things came for DWTS in the spring. This season not only grew 2% vs. the last spring season, but it also had narrowly better raw numbers than the last two fall seasons. So a franchise that looked in 2012-13 like it might soon flirt with the league average was suddenly very close to being a hit again. The finale's 2.4 was a bit of a hiccup (down from last spring's 2.7), but it seems pretty certain that was because it faced The Voice's finale head-to-head for the first time. It's a lot to ask this show to return to vintage DWTS levels, but it's impressive enough that it seems to have regained the momentum in the Monday reality battle with The Voice. Grade: A-.

Here's the now updated War of 18-49 post for Dancing with the Stars.

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