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Thursday, July 10, 2014

Spotted Ratings, Wednesday 7/9/14


WHAT MATTERS:
  • CBS' second summer event drama didn't start off nearly as well as the first. Of course, Under the Dome's 3.3 from last year probably set an unrealistic standard, but Extant (1.6) didn't even manage half of that rating. At 9.6 million total viewers, the show skewed surprisingly old, pretty much right in the CBS procedural wheelhouse and much older than Under the Dome (even this season). As with most post-Big Brother dramas, the discrepancy in skew between lead-in and lead-out was particularly striking; Extant had over 50% more total viewers but was down three ticks from Big Brother (1.9) in 18-49ers. It's still the biggest scripted series premiere of this summer; but after a finals downtick, only tied with The Night Shift. It's not that hard to envision a cancellation with this start.
  • Elsewhere, So You Think You Can Dance (1.2) took a hit against increased CBS competition. And NBC's Taxi Brooklyn (0.9) adjusted down, snapping its run of 1.0's.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Middle (R) 1.0 30% +11% +43% 1.2
The Goldbergs (R) 1.1 37% +22% +83% 1.5
Modern Family (R) 1.4 44% +40% +56% 1.9
The Middle (R) 1.2 44% +33% +71% 1.6
Motive 0.8 26% +0%+0.0+0.2 5/7 +0% +23% +23% 1.2
ABC:+26%+50%
Big Brother Wed 1.9 40% +6%+0.1n/a 2/3 -5% +6% -7% 2.4
Extant 1.6 21% n/an/an/a 1/1 n/a +167% +39% 2.2
Criminal Minds (R) 1.2 24% +60% +20% 1.5
CBS:+49%+12%
America's Got Talent (R) 1.5 32% +9% -27% 1.9
Taxi Brooklyn 0.9 25% -10%-0.1+0.1 3/3 n/a -14% -40% 1.2
NBC:+3%-30%
So You Think You Can Dance 1.2 41% -14%-0.2n/a 7/7 -20% -13% -47% 1.6
Fox:-13%-47%
iHeartRadio Ultimate Pool Party 0.3 55% +50% +50% -18% 0.4
Whose Line Is It Anyway? (R) 0.2 42% +0% -33% 0.3
CW:+38%-21%
Big5:+14%-18%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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