A18-49+ Update: Time of Day in 2013-14

Here's a look at trends among the original series sorted by time of day on the big four networks in 2013-14:

Year	8:00	8:30	9:00	9:30	10:00	10:30
2003-04	92	101	107	105	104	105
2004-05	87	99	110	110	107	108
2005-06	85	101	110	111	105	105
2006-07*	96		114		95
2007-08*	101		114		87
2008-09*	100		115		89
2009-10*	107		114		83
2010-11	103	109	113	105	85	83
2011-12	105	108	114	105	86	82
2012-13	108	108	113	105	84	79
2013-14	110	106	109	102	88	84

As I've mentioned a couple other times, 2013-14 was a bit of a comeback year for several areas that had been on the downturn in recent years, like the CW and Friday nights. The 10:00 hour was another example, as it grew to its biggest average ratings in five years in each half-hour. Why? It's been an hour lacking in major success stories in recent years, but three of broadcast's biggest 2013-14 successes came in the hour: top drama Scandal, top newbie The Blacklist, and sophomore bouncer Chicago Fire.

Another interesting note is that the 8:00 hour actually outrated 8:30, something that's never really been the case in the past. Usually, the major jump in viewing levels makes the difference. A big part of this trend comes from weaker retention by half-hour series; the shows airing after 8:00 occupants like The Big Bang Theory and How I Met Your Mother were weaker than usual this season. Perhaps the typical one-hour or two-hour series is not jumping as much at 8:30 as in the past, but I haven't done enough number-crunching to make a call on that. More on that another day!

Here's the now updated A18-49+ Time of Day post.