| Timeslot | Lo | Avg | Hi | y2y | A18-49+ | Label | y2y | Results |
| Thursday 10:00 | 1.1 | 1.27 | 1.6 | -31% | 67 | flop | -23% | detail |
Rating the Ratings: After four seasons in the Tuesday 10/9c hour, Parenthood's first move was not a positive one. It didn't do that badly with 1.6 and 1.5 in its first couple weeks, leading out of a disappointing yet still viable The Michael J. Fox Show. But Fox moved into clear failure territory starting in week three, and so Parenthood ended up with a lead-in that was actually considerably worse than last year's failed The New Normal. Its low 1's were usually enough to count as growth vs. that lead-in, and it also had to compete with Scandal, the strongest 10:00 drama in years. But even considering the very rough timeslot, a 31% year-to-year drop was disappointing. That made even a short final season renewal into an uncertainty, and it was actually the very last scripted renewal of the pre-upfront week. As in shortened seasons past, it'll be back in the fall and out of the way for midseason. Grade: D.
Here's the now updated War of 18-49 post for Parenthood.
