
Timeslot | Lo | Avg | Hi | y2y | A18-49+ | Label | y2y | Results |
Wednesday 9:00 | 2.8 | 3.54 | 4.2 | -16% | 188 | big hit | -6% | detail |
Rating the Ratings: Modern Family had another very big season, but it continued its slow descent from its 2011-12 zenith. This might be considered a mild disappointment considering the show got heavy syndication exposure this season, and the Wednesday landscape softened a bit with the singing shows' declines on Fox. The good news for Modern Family was that it trended better in the second half of the season. The premiere was down 24% and the season down 20% as of the end of 2013, but the gap was cut to -16% by season's end. It held up uncommonly well through March and April, then had only a couple bad points (April 30 and May 6) before regaining some heat in the last two wedding-themed episodes. The finale being even year-to-year is a somewhat inflated trend, but its decent second half and some more promising companions could bode well for 2014-15. Grade: C+.
Here's the now updated War of 18-49 post for Modern Family.