
Timeslot | Lo | Avg | Hi | y2y | A18-49+ | Label | y2y | Results |
Thursday 9:00 | 2.3 | 2.69 | 3.4 | -13% | 143 | hit | -3% | detail |
Rating the Ratings: Grey's Anatomy turned in its third straight 13% decline, marking another tiny decline relative to the league average. Taking it out to decimal points, it technically marks the end of the show's remarkable slowed-declines streak (2012-13 was -13.00%, 2013-14 was -13.06%), not that the numbers are precise enough for that to be statistically significant. I didn't expect it would be that close given its large drops late last season, but the show held up better in the spring, perhaps benefiting from ABC's split-season treatment. Should the show be penalized grade-wise because it airs alongside the very hot Scandal? It didn't really drop much in the weeks after Scandal was gone, but it arguably should've been picking up at that time because of the Sandra Oh send-off. I come back to the same grade as last year, but your mileage may vary. I still give the show a lot of credit for holding off the huge declines, but it will be an even bigger challenge as it heads to 8/7c next season. Grade: B-.
Here's the now updated War of 18-49 post for Grey's Anatomy.