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Wednesday, May 14, 2014

Spotted Ratings, Tuesday 5/13/14


WHAT MATTERS:
  • How do you give a new series launch the least possible media coverage? Premiere it during upfront week. How do you give it the least possible lead-in support? Put it after Glee. Throw in the show's total lack of inherent appeal and you get a 0.5 rating for the premiere of summer improv comedy show Riot. The only silver lining is that it might be able to get some "momentum" since its lead-in will improve with American Idol's performance finale next week. Arguably even more egregious was Glee dive-bombing to 0.6 in its penultimate season finale. Fox is still figuring out the "right" number of episodes for Glee's final season, but that number is pretty clearly zero. If you're keeping score at home, this was seventy percent below last year's finale (2.0).
  • Most of the shows on other networks are eyeing week-to-week increases in their season finales.
    • CBS seemed to fare best with NCIS (2.6), the final Tuesday edition of NCIS: Los Angeles (2.5) and Person of Interest (1.9) all up by multiple ticks;
    • The last two About a Boy episodes (1.6/1.5) each improved their slots after last week's terrible numbers;
    • ABC's Agents of SHIELD got it usual adjustment and thus inched up week-to-week, while the comedies were each up two;
    • And the CW lost some steam in finals due to a New York city pre-emption but still had a nice two-tenth rebound for The Originals.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Agents of SHIELD 2.0 47% +5%+0.1n/a 17/22 n/a +3% +74% 2.5
The Goldbergs 1.5 45% +15%+0.2+0.1 15/23 n/a +15% -12% 1.5
Trophy Wife 0.9 40% +29%+0.2+0.2 16/22 n/a +29% -50% 0.9
Celebrity Wife Swap 0.9 41% +0%+0.0+0.2 2/5 n/a -5% -36% 1.1
ABC:+5%-5%
NCIS 2.6 19% +13%+0.3n/a 15/24 -24% +13% -24% 3.2
NCIS: Los Angeles 2.5 21% +14%+0.3+0.3 7/24 +0% +14% -2% 2.3
Person of Interest 1.9 22% +12%+0.2+0.3 14/23 -21% +12% +58% 1.9
CBS:+13%-2%
The Voice Tue 2.6 30% +4%+0.1n/a 11/12 -26% +4% +30% 3.2
About a Boy 1.6 32% +7%+0.1+0.1 10/12 n/a +7% -54% 1.4
About a Boy 1.5 34% -6%-0.1-1.0 12/13 n/a +25% -57% 1.5
Chicago Fire 1.9 34% +0%+0.0+0.3 11/22 -5% +3% +9% 2.1
NBC:+6%-17%
Glee 0.6 41% -25%-0.2n/a 20/20 -70% -25% -69% 0.8
Riot 0.5 47% n/an/an/a 1/1 n/a -60% -71% 0.7
Fox:-46%-70%
The Originals 0.8 58% +33%+0.2n/a 14/22 n/a +33% +167% 1.0
Supernatural 0.8 58% +0%+0.0+0.2 20/22 -20% +0% +167% 0.8
CW:+14%+167%
Big5:+1%-15%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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