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Friday, May 30, 2014

Spotted Ratings, Thursday 5/29/14


WHAT MATTERS:
  • Just in case NBC needed some more good news this summer, they got it from a rather shockingly decent start out of Thursday sitcom Undateable (1.3 at 9:00, 1.3 at 9:30). It fully retained its Hollywood Game Night lead-in (1.3 at 8:30, 1.2 overall) and outrated most of the comedies NBC put on Thursday in the regular season. I really thought this was a burn-off, and NBC seemed to think so too given it's slated to double-pump against the NBA Finals for the next two or three Thursdays. They may be kicking themselves for that scheduling at this point. If it's too late to jerk it elsewhere, maybe they can just waste one original at a time in the short-term?
  • NBC also saw Last Comic Standing (1.6) hold up nicely, down just a tenth in week two.
  • Fox also held up well on the last pre-NBA Finals Thursday with Hell's Kitchen (1.6) and Gang Related (1.0), which actually adjusted up to exceed last week's premiere.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Bachelorette (R) 0.6 28% -14% -48% 0.7
Black Box 0.8 27% +0%+0.0-0.3 5/6 n/a -6% -33% 1.2
ABC:-11%-43%
The Big Bang Theory (R) 2.0 29% -9% -5% 2.5
Mom (R) 1.5 30% +7% -21% 1.7
Two and a Half Men (R) 1.5 31% +15% +25% 1.7
The Millers (R) 1.2 30% +9% +0% 1.4
Elementary (R) 0.8 23% -6% -24% 1.1
CBS:+1%-8%
Hollywood Game Night 1.2 36% +9%+0.1n/a 6/15 n/a +14% +100% 1.5
Undateable (9:00) 1.3 43% n/an/an/a 1/1 n/a -19% +86% 1.6
Undateable (9:30) 1.3 43% +0%+0.0+0.1 1/2 n/a -19% +63% 1.5
Last Comic Standing 1.6 44% -6%-0.1+0.2 2/2 n/a -9% +60% 2.1
NBC:-7%+74%
Hell's Kitchen 1.6 45% +0%+0.0n/a 8/12 -24% +0% -26% 2.0
Gang Related 1.0 40% +11%+0.1+0.0 1/2 n/a +11% -5% 1.1
Fox:+4%-19%
The Vampire Diaries (R) 0.3 48% -25% -14% 0.4
The Originals (R) 0.3 48% +0% +0% 0.4
CW:-14%-8%
Big5:-4%-7%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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