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Friday, April 18, 2014

Spotted Ratings, Thursday 4/17/14


WHAT MATTERS:
  • A curiously packed mid-April night of season finales was of course highlighted by Scandal (3.4), which edged last year's finale (3.2) and tied this spring's premiere on February 27 as the second-highest rated episode in series history. An upward adjustment in total viewers (to 10.57 million) made it a series high in total viewership, barely edging the fall premiere (10.52 million).
  • The other three finales were all for bubble shows, and probably the closest thing to good news was Parenthood (1.3) going a bit above average even in a head-to-head with Scandal. Community (1.0) rose a tenth week-to-week, but it also had less competition than usual due to a repeat The Big Bang Theory (2.2). And the loser was CBS' The Crazy Ones (1.6 at 9:00 and a pitiful 1.3 at 9:30), which went well below all previous results when sandwiched by repeat hours at 8 and 10 (though the 8:30 The Big Bang Theory (2.6) provided basically the same lead-in volume as it usually has).
  • Fox reality was on the rebound as Hell's Kitchen (1.7) got pretty much back on track with no Shark Tank in the hour and American Idol (1.9) actually tied the Wednesday edition. But following decent holds in weeks two and three, Surviving Jack (1.0) took a week four hit.
  • And the CW's nightmare week continued with The Vampire Diaries (0.7) plunging to a new low and Reign (0.4), like The 100 the night before, failing to rally even with an original lead-in reinstalled.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Grey's Anatomy (R) 0.9 32% -47% -38% 1.2
Grey's Anatomy 2.6 39% +0%+0.0-0.8 10/19 n/a +2% +148% 3.1
Scandal 3.4 41% +13%+0.4+0.0 2/18 +6% +13% +300% 3.8
ABC:-5%+106%
The Big Bang Theory (R) 2.2 29% -53% -29% 2.8
The Big Bang Theory (R) 2.7 31% +8% +13% 3.2
The Crazy Ones 1.6 33% -6%-0.1+0.3 21/21 n/a -33% -52% 1.6
The Crazy Ones 1.3 32% -19%-0.3-1.1 22/22 n/a -24% -43% 1.5
NCIS (R) 1.0 21% -39% -38% 1.3
CBS:-33%-31%
Community 1.0 44% +11%+0.1n/a 7/12 -23% +11% -23% 1.3
Parks and Recreation 0.9 48% -10%-0.1+0.1 17/17 -47% -10% -10% 1.3
Hollywood Game Night 0.9 36% -18%-0.2-0.2 11/11 n/a +6% -47% 1.2
Parenthood 1.3 41% +18%+0.2+0.0 4/22 n/a +18% -13% 1.7
NBC:+9%-28%
Hell's Kitchen 1.7 44% +21%+0.3n/a 5/6 -19% +21% -43% 2.2
American Idol Thu 1.9 30% +6%+0.1+0.3 11/14 -37% +6% -17% 2.3
Surviving Jack 1.0 30% -17%-0.2+0.1 4/4 n/a -17% -50% 1.0
Fox:+9%-39%
The Vampire Diaries 0.7 54% -13%-0.1n/a 18/18 -30% +133% -30% 0.9
Reign 0.4 37% +0%+0.0+0.4 17/18 n/a +0% -33% 0.5
CW:+57%-31%
Big5:-7%-15%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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